Senior Marketing Manager

**About LauncHype**LauncHype is a forward-thinking marketing and creative agency that specializes in brand identity, social media management, and growth strategies for businesses across various industries. We focus on aligning online presence with physical storefronts, delivering viral campaigns, and providing exceptional client service.We are looking for a **Senior Marketing Manager** to join our team and drive strategic initiatives that will elevate our brand and our clients' presence to new heights.As a **Senior Marketing Manager**, you will be responsible for developing and executing comprehensive marketing strategies, managing client relationships, and optimizing campaign performance. You will work closely with clients, content creators, and internal teams to ensure seamless execution of campaigns and business growth.**Key Responsibilities**:- **Strategic Marketing Development**:- Design and execute marketing strategies tailored to client needs, ensuring alignment with brand identity and goals.- Align digital marketing strategies with physical brand experiences.- Develop tiered marketing plans to cater to various budget levels.- **Social Media and Content Management**:- Oversee the creation of content calendars for social platforms such as TikTok, Instagram, and Facebook.- Collaborate with designers, videographers, and influencers to produce high-quality content.- Manage online reputation and respond to customer interactions across all platforms.- **Analytics and Reporting**:- Track, analyze, and interpret marketing performance metrics.- Prepare and present monthly reports to clients and management with actionable insights.- Use data to optimize campaigns and improve ROI.- **Client Relationship Management**:- Serve as the primary point of contact for assigned clients.- Identify upselling opportunities and ensure client satisfaction.- Provide strategic marketing guidance to help clients achieve their business goals.- **Lead Generation and Business Growth**:- Identify and secure new business opportunities to generate revenue.- Work with the sales team to align marketing efforts with business objectives.- Develop strategies to attract and retain long-term clients.- **Campaign Execution and Optimization**:- Manage marketing campaigns from concept to execution.- Work within allocated budgets to optimize paid ad campaigns.- Collaborate with influencers and brand ambassadors to boost reach and engagement.- **Event Planning and Execution**:- Assist in planning and executing marketing events for clients.- Develop pre-event marketing plans and post-event content strategies.- Ensure maximum ROI from event activations.- **Competitor and Market Analysis**:- Conduct ongoing market research to identify trends and opportunities.- Adjust marketing strategies based on competitive insights and consumer behavior.**Qualifications & Skills****Required**:- 3+ years of experience in marketing, with a focus on digital and social media strategies.- Strong project management skills and ability to handle multiple projects.- Excellent communication skills in both Spanish and English.- Experience with social media analytics tools and performance tracking.- Proven ability to generate leads and grow client relationships.- Creative mindset with a data-driven approach.**Preferred**:- Experience in the food and beverage, wellness, or retail industries.- Knowledge of influencer marketing and paid ad campaign management.- Familiarity with AI marketing tools to improve workflow efficiency.- Experience in planning and executing marketing events.**Work Schedule**- Monday to Friday, 10:00 AM to 6:00 PM.- Occasional weekend work based on event schedules (with prior notice).**Compensation & Benefits**- **Salary**: 15,000 MXN per month.- **Commission**: 20% on recurring revenue from new clients brought in by you.- **Payment Terms**: Bi-weekly, via bank transfer.- Opportunities for professional growth in a dynamic and innovative environment.**How to Apply**If you are a strategic thinker with a passion for marketing and a track record of driving results, we’d love to hear from you.Tipo de puesto: Tiempo completo, Por periodo de pruebaSueldo: A partir de $15,000.00 al mesBeneficios:- Horarios flexibles- Opción a contrato indefinidoPago complementario:- Bono de permanenciaTipo de jornada:- Incluye fines de semana- Lunes a viernes- Turno de 8 horasPregunta(s) de postulación:- How many years of experience do you have and what responsibilities did you have in your role?Idioma:- English (Deseable)- Spanish (Obligatorio)Lugar de trabajo: Empleo presencial