Graphic Designer

**Job Title**: Graphic Designer**Position Type**: Full-Time, Remote**Working Hours**: U.S. client business hours (with flexibility for campaign deadlines and design revisions)**About the Role**:Our client is seeking a Graphic Designer to create high-quality visual assets that communicate brand stories, drive engagement, and support campaigns. The Graphic Designer will work across digital and print mediums, developing everything from social media graphics to sales collateral. This role requires a balance of creative design skills, technical proficiency, and attention to brand consistency.**Responsibilities**:Brand Identity & Consistency**:- Create and maintain brand guidelines, including logos, typography, color palettes, and imagery.- Ensure visual consistency across all design outputs, regardless of platform or format.**Marketing & Campaign Design**:- Design print collateral such as brochures, flyers, and posters.- Collaborate with marketing to create assets for events, webinars, and campaigns.**Digital Design**:- Design web banners, landing page graphics, and digital ads.- Optimize assets for different platforms (desktop, mobile, social).- Provide design support for website refreshes or updates.**Motion & Multimedia (as needed)**:- Create simple animations, GIFs, or motion graphics (Adobe After Effects, Canva, or similar).- Edit imagery or short video snippets for campaigns.**Collaboration & Feedback**:- Work with marketing, product, and sales teams to align creative with messaging goals.- Incorporate stakeholder and client feedback efficiently.- Manage multiple design requests with varying deadlines.**File Management & Delivery**:- Package final files in multiple formats (AI, PSD, PNG, PDF).- Maintain organized libraries of templates and reusable assets.**What Makes You a Perfect Fit**:- Creative problem-solver with strong visual storytelling skills.- Attention to detail and consistency in design execution.- Flexible and adaptable across multiple design styles and formats.- Comfortable balancing multiple requests and deadlines.**Required Experience & Skills (Minimum)**:- 2+ years professional graphic design experience.- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).- Strong portfolio showcasing branding, marketing, and digital assets.- Familiarity with design for both print and digital formats.**Ideal Experience & Skills**:- Experience with motion graphics or video editing (After Effects, Premiere).- Exposure to collaborative design tools (Figma, Canva).- Industry background in marketing agencies, SaaS, or e-commerce.- Understanding of marketing KPIs (CTR, engagement, conversions) to guide design choices.What Does a Typical Day Look Like?A Graphic Designer’s day revolves around turning concepts into compelling visual assets. You will:- Review design requests from marketing, sales, or leadership, prioritizing based on campaign deadlines.- Develop creative concepts for digital or print collateral, translating ideas into polished designs.- Iterate designs based on team or client feedback, making adjustments while maintaining brand integrity.- Prepare final assets in multiple formats optimized for print, digital, and social.- Update and maintain brand guidelines and asset libraries to ensure design consistency across the organization.**In essence**: you are the visual storyteller and brand guardian, ensuring every asset reflects the client’s identity while driving campaign goals.**Key Metrics for Success (KPIs)**:- On-time delivery of all design requests.- Stakeholder/client satisfaction with delivered assets.- Reduced revision cycles (< 2 per design request on average).- Campaign performance metrics linked to visual assets (CTR, engagement).**Interview Process**:- Initial Phone Screen- Video Interview with Pavago Recruiter- Portfolio Review + Practical Task (e.g., design a campaign graphic or brochure sample)- Client Interview- Offer & Background Verification