Social Media Specialist

hace 4 días

Guadalajara, México wexpand A tiempo completo

**Description**:**At Wexpand**:We're looking for a Social Media Specialist to manage our client’s various ad campaigns involving multiple channels, such as Google and Facebook Ads.**We are unique**:We offer organic growth based on full-skill development through co-creation to provide out-of-the-box solutions while encouraging professional and personal growth, achieving our employee success. As a company, we are in constant learning and development. We are passionate about creating value internationally and positively impacting the quality of life of our communities, in which you will not be the exception.**Your benefits**:- Home Office- Excellent work environment- Features above the law- Major Medical Insurance**Responsibilities**:**Main responsibilities**:- Monitor, manage, and optimize paid search, social, and other online media accounts.- Analyze campaign performance and create reports from the analytics dashboard, google, and Fb ads- Improve campaign performance; identify areas of opportunity and utilize conversion rate optimization tactics (i.e. A/B, split-testing etc.).- Work with the Marketing Analytics team on campaign analysis.- Promote creative improvement and lead programs to expected ROAS with an understanding of acquisition cost, retention, and lifetime value.- Provide feedback and insights on how existing processes may be improved.- Work with the team to ensure compliance with all data privacy or data security of client-sensitive information, other policies governing client transactions, and local (host country) relevant laws.- Attend coaching sessions to foster a culture of learning and openness.- Participate in Employee Engagement activities.**Requirements**:**Requirements**:- GTM (Google Tag Manager)- AdWords (Display Advertising, Shopping, and Remarketing)- Facebook Ads platform and social paid strategies.- Experience in evaluating campaign performance from different analytics dashboards for data analysis- LinkedIn, Pinterest, Reddit, Tiktok.- Strong communication skills, and excellent written and verbal skills in English.- Experience managing large budgets across multiple campaigns.- 3+ years’ experience in digital advertising experience.- Microsoft Office and Google Suite.

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