Field Marketing Specialist

hace 4 semanas

Monterrey, México Red Bull A tiempo completo

Red Bull marketing teams are specialised in the areas of Sports, Culture, Brand and Media. Through global, national, and local marketing teams in over 170 countries they inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.The Field Marketing Specialist (FMS) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.RESPONSIBILITIES Areas that play to your strengthsAll the responsibilities we'll trust you with:EXPERIENCE Your areas of knowledge and expertisethat matter most for this role:- 3 years marketing experience preferably in sports/events, culture marketing or in the field.- Ideally, experience in working with commercial teams - general sales or trade marketing.- Proven background in negotiation and management of budgets.- A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.- Strong leadership, planning and project management skills.- A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).- Strong understanding of youth culture in sports and culture in the region.- A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.- Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.

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