Lm416: Marketing Advisor

**Key Responsibilities****Market Intelligence & Competitive Analysis**- Continuously monitor macro and micro market trends, emerging business models, and competitor dynamics through advanced analytics and real-time dashboards.- Collect, integrate, and analyze large datasets across internal and external sources to produce strategic market intelligence and drive business recommendations.- Conduct in-depth financial modeling, predictive forecasting, and scenario planning to support go-to-market strategies and long-term planning.- Translate complex datasets into actionable intelligence through executive-ready reports and dynamic visualizations using BI tools (e.g., Tableau, Power BI).- Perform ongoing capability assessments and gap analyses across business units, identifying key levers for revenue and margin improvement.- Lead analysis of product and project performance by developing KPIs, attribution models, and insights frameworks that guide investment decisions.- Collaborate with cross-functional teams to define data and analytics requirements for tools and systems supporting Product and Business Development initiatives**Customer Experience & Commercial Enablement (Business Intelligence Focus)**- Lead omnichannel customer journey analysis by leveraging data to identify pain points, measure impact, and optimize service strategies through actionable insights.- Ensure data-driven execution of marketing plans, customer segmentation, and commercial enablement programs, aligning with customer behavior and performance metrics.- Design and implement analytics frameworks to measure and enhance the end-to-end customer experience across product, marketing, and technology touchpoints.- Collaborate cross-functionally to prioritize customer-facing improvements using quantitative methods predictive modeling.- Develop dashboards and performance tracking tools to drive excellence in customer operations and continuously improve experience delivery.**Internal Collaboration & Development**- Partner closely with the Commercial and Strategy teams to translate business objectives into data-driven growth initiatives, using forecasting models and performance analytics.- Build strong relationships with stakeholders to understand commercial needs and deliver insights through BI tools (e.g., Power BI, SQL, Excel, internal tools).- Provide analytical support for the creation and evaluation of promotional content and campaign performance, working with media agencies to refine targeting and ROI.- Support capability building within the team by mentoring junior analysts and promoting the use of advanced analytics, automation, and self-service BI tools.**Qualifications**- Bachelor’s degree in Marketing, Business or related field.- 5+ years of experience in marketing, brand management, or a related function.- Proven success in designing and executing integrated marketing strategies.- Strong analytical, strategic thinking, and project management skills.- Experience leading market research, working with data, and delivering actionable insights.- Understanding of customer journey mapping and customer experience strategies.- Strong interpersonal skills with the ability to influence and collaborate cross-functionally.- Bilingual (Spanish and English) proeficency,**Internal Application Requirements**:Please ensure to includes the following documents:Curriculum Vitae (CV)Letter of IntentTOEIC Score Report (minimum score: 800)Important:**Application materials must be submitted between June 11th and June 17th.** Only complete submissions received during this period will be considered.FedEx is widely acknowledged as a world-class company. We are honored and proud to be consistently recognized as a great place to work, a technology innovator and one of the world’s most admired and respected companies.FedEx is consistently named among the World’s most valuable and admired brands. Some of our recent awards include:- 2020 Fortune’s World Most Admired Companies (14th)- 2019 Fortune’s Best Places to Work (15th)- 2019 Forbes’s One of the “Best Employers for Diversity”- 2020 FedEx LAC included in the GPTW’s Best Workplaces in Latin America Ranking (24th)- 2021 FedEx Mexico was included in the GPTW Ranking for 18th consecutive years- 2020 FedEx Mexico received the CEMEFI Certification for 13th consecutive years endorsing FedEx as a company socially responsible- 2021 FedEx Chile was re-certified with Giro Limpio, a seal from the Agency of Sustainable Energy that seeks to improve the energy efficiency of the ground transportation sector, by reducing fuel consumption and greenhouse gas emissions.- 2019 FedEx Uruguay selected by GPTW among the 5 best companies to work for.