Marketing Manager

**Summary**:- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.**About the Role**:**Major Accountabilities****MARKETING MINDSET**A Master of Marketing domains, this individual will closely partner with cross-functional and extended team members, locally and regionally, to translate product strategy into customer-centric concepts, from the preparation of a successful strategy, to detailing the execution on the field with a competitive mindset and an ambition for growth. This individual is called to deliver on key business objectives and priorities and establish a specific brand positioning. This role will also be responsible for interfacing and maintaining effective relationships with Product team counter-parts, as well as the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences.- Leverage on brand’s strengths to drive competitiveness in a crowded market.- Lead the marketing strategy, priorities, and activities across all segments or channels within a given vertical- Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value- Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics- Partner with Patient & HCP marketers to drive excellence in developing the lead as-set for HCP and patient.- Partner with relevant stakeholders on the management of regional and global expectations for the product in the country, it’s funnel, the brand lifecycle planning, long-range financial planning, and financial forecasting requirements- Develops the brand strategic imperatives aligned with the global expectations and generates the marketing mix for the launch product in the country setting pricing, packaging, positioning, and promotional strategies.- Support the development of the marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success- Support alignment and coordination of field strategy with Customer Engagement- Maintains appropriate and efficient relationships with agency partners to ensure execution towards objectives- Execute or advise on execution of marketing strategies and tactics by channel / stakeholder aligned with the marketing strategic imperatives and grounded in insights- Leverage experience and expertise to build brand-specific end to end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behaviour change and market performance- Build an extensive internal and/or external network, to facilitate achievement of objectives in own part of organization, while share and incorporating knowledge on best practices to inform the integrated marketing strategy- Contribute to a high performing team culture that proactively and effectively interfaces between the pillars and key functions**Work Experience**- 5 years of Marketing experience or Field management experience- Access experience 2yrs (desirable)- Launch products experience 2yrs (desirable)- Team Management- Account executive- Immunology expertise (desirable)- Finance execution (1.5M USD)- Marketing and brand experience- Advanced English**Skills**- Strategic thinking- Marketing mindset- Competitive mindset- Business Acumen- Negotiation Decision making- Risk identification and management- Project coordination- Adaptability / resilient- Stakeholder management- Strong Customer relationship- Leadership management- Field knowledge- Growth mindset**Benefits and rewards****Commitment to Diversity and Inclusion**Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.DivisionInternationalBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Functional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo**Ajustes de accesibilidad**: