Digital Marketing Manager
hace 6 días
**General Information**:- Req #- WD - Career area:- Marketing- Country/Region:- Mexico- State:- Distrito Federal- City:- Mexico D. F.- Date:- Thursday, October 9, 2025- Working time:- Full-time**Additional Locations**:- Mexico**Why Work at Lenovo**:- We are Lenovo. We do what we say. We own what we do.
We WOW our customers. Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).**Description and Requirements**:**Digital Marketing Manager**We are looking for a professional who is passionate about data, optimization, and results. If you're driven by challenges, have an analytical mindset, and want to be part of a team that values innovation and performance, this opportunity is for youlead digital-first strategies for our premium smartphone portfolio in Mexico. This role will own the design, execution, and optimization of integrated marketing campaigns across digital, ecommerce, CRM, and social channels.**Responsibilities**:- Plan, execute, and optimize paid media campaigns (Google Ads, Meta Ads, Affiliates, Mercado ADS, Amazon AD; S3P ADS overal)- Monitor KPIs such as Sales, Visits, ROI, CPA, and Conversion Rate- Conduct A/B tests on creatives, targeting, and bidding strategies- Manage budgets and ensure optimal allocation across channels- Create performance reports and present actionable insights- Negotiate Retail Media plans with online retailers- Collaborate with Branding, Design, CRM and BI teams to ensure effective campaigns**Requirements**:- Bachelor’s degree in Marketing, Business, Communications, or related field.- Fluent in English and Spanish.- Proven experience with paid media platforms (Google Ads, Meta Ads, Mercado ADS, Amazon ADS)- Strategic mindset with an agile and e-commerce-oriented approach- Knowledge of GA4 and data visualization tools (Looker Studio, Power BI, etc.)- Strong grasp of performance metrics and conversion funnel strategies- Analytical skills and results-driven focus- minimum of 5 years of experience on Digital / Performance areas- 5 years of experience in digital marketing, CRM, ecommerce, and brand strategy, ideally in consumer tech or FMCG.- Proven track record in delivering ROI-driven campaigns and managing cross-channel budgets.- Experience working with agencies and cross-functional teams.- Creative mindset with ability to develop disruptive campaigns that resonate culturally.- Fluent in English and Spanish. We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.**Additional Locations**:- Mexico- Mexico
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