Digital Content Specialist
hace 1 semana
We are seeking a dynamic and passionate Digital Content Specialist to join our vibrant Digital Marketing Center of Excellence In this pivotal role, you will have the opportunity to work with the Marsh McLennan brand websites, ensuring that content is well-maintained, accurate, accessible, and compliant with our brand standards.We’re looking for someone with a strong background in digital marketing and a genuine passion for enhancing user experience. If you thrive in a collaborative environment and are excited about making a meaningful impact, we’d love to hear from youThis role will be based in **Mexico** City.** This is a hybrid role that has a requirement of working at least three days a week.**We will count on you to**:- Manage incoming content from the different stakeholders and ensuring that it adheres to web best practices, brand tone and voice, and follows the digital content strategy.- Create meaningful and relevant web pages into our CMS (Content Management System) to engage users to interact with Marsh McLennan through the websites.- Review new and existing web pages for SEO optimization opportunities using platforms like Semrush and Google Search Console (on-page SEO).- Analyze and visualize web/mobile/app metrics including reporting KPIs and providing insights to stakeholders such as suggesting user/content tests necessary to optimize the website’s user experience and content.- Conduct A/B testing of webpages in such platforms like Adobe Target to determine which version performs better.- Continually build, support QA, and test using control practices for web content to continually optimize website and enhance the overall user experience.- Find, diagnose, and fix Web site problems using different platforms like Siteimprove and Adobe Analytics, including broken links (both internal and external), typographical errors, and formatting inconsistencies.- Engage with internal/external cross-functional teams, such as marketing, technology, design and/or external agencies on website needs/projects, including wireframe designs, site and App capabilities and content.**What you need to have**:- Bachelor’s degree in Marketing/ IT- Have 2-3 years of relevant business experience in Digital Marketing.- Experience CMS (Content Management System)- Knowledge of UX design- Demonstrated proficiency with digital tools and resources (as many as possible) Google product suite (Analytics, AdWords, Webmaster Tools and Tag Manager) and SEO platforms (Siteimprove and Semrush).- Proficiency in Advanced English.**What makes you stand out**:Communication, analytical, self-managing, customer service and follow up**Why Join Our Team?**- We help you be your best through professional development opportunities, interesting work and supportive leaders.- We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.- Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
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Content Creator
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