Senior Manager, Digital Experience

Page is seeking to hire a Senior Manager of Digital Experience & Insights. This is a full-time, remote position reporting to the Vice President of Membership & Brand Experience. The role is expected to travel approximately 3-5 times annually, primarily for Page and other industry events. The Senior Manager of Digital Experience & Insights supports the strategy, integration, and optimization of Page’s digital ecosystem to deliver a seamless and personalized member and brand experience. This leader oversees the website, mobile app, CRM, marketing automation, and analytics, while also supporting the development of Page’s AI-enabled platforms. They ensure that every digital touchpoint aligns with member needs, brand standards, and data-driven insights. The role also plays a key part in experimentation, AI implementation, and cross-team collaboration to enable a more intelligent, responsive digital environment. Key Responsibilities Digital Strategy & Platforms Coordinate user experience optimization to ensure a cohesive brand and member experience across all digital touchpoints. Manage day-to-day SEO and Generative Engine Optimization (GEO) to improve Page’s digital discoverability and ensure content is optimized for both traditional search engines and AI-driven platforms. Manage platform integrations across systems (e.g., event registration, AMS, payment tools). Content & Experience Collaborate with Comms, Membership, and TL/PD teams to improve content discoverability, personalization, and delivery. Contribute to digital platform governance, accessibility, and user-centered design. AI & Innovation Partner with the Operations/Data team on the design and implementation of AI tools (e.g., member agents, personalization engines, tagging systems). Evaluate and implement AI-driven tools (e.g., chatbots, generative content support, predictive analytics) that enhance member journeys and staff efficiency. Support the development of guidelines for ethical AI use in content delivery, personalization, and engagement, ensuring alignment with Page’s corporate character and values. Contribute to AI content classification and automation frameworks with internal and external collaborators. Stay current on martech, AI, and digital experience business trends and thought leadership discussions to guide organizational innovation. Measurement & Insights Supports the definition and tracking of metrics related to digital engagement, content performance, and user behavior. Design and maintain dashboards that integrate SEO, GEO, and engagement analytics, translating insights into actionable recommendations. Translate analytics into actionable recommendations for improved digital experience. Management Supervise digital vendors, ensuring performance, security, and compliance. Manage and develop the Digital Engagement & Automation Associate. Required Skills and Qualifications 5+ years of progressive experience in digital strategy, marketing technology, or digital member engagement, ideally within an association, nonprofit, or professional services environment. Strong expertise in CRM and AMS systems (HubSpot, Salesforce, MemberSuite and others), marketing automation, and digital content platforms. Demonstrated experience in user experience design, personalization, and accessibility. Proficiency in SEO/SEM and familiarity with emerging practices in Generative Engine Optimization (GEO). Advanced skills in digital analytics and data visualization (e.g., GA4, Looker, Tableau, or similar). Experience with app developer tools and platforms through Apple Store and/or Google Play. Foundational knowledge of HTML/CSS. Understanding of data privacy, GDPR, and cybersecurity best practices in a digital ecosystem. Strong analytical skills with the ability to translate data into actionable insights. Demonstrated ability to manage budgets, vendors, and platform integrations. Excellent collaboration skills across functional teams and with external partners. Experience supervising staff and/or managing contractors. Strategic and innovative mindset, with the ability to align technology solutions with organizational goals. Pay: From $1,104,000.00 per year #J-18808-Ljbffr