Data Analytics and Tracking Specialist

Who are we? Keenfolks is a cutting‑edge, integrative AI marketing agency that specializes in harnessing artificial intelligence to deliver personalized and effective marketing strategies. We work with global brands to bridge the gap between digital marketing and emerging AI technologies, ensuring our clients stay at the forefront of innovation. Our team thrives on creativity, data‑driven insights, and customer‑centric solutions. Role Overview We’re looking for a detail‑oriented professional to join our team as a Data Analytics and Tracking specialist. In this role, you’ll collaborate with marketing stakeholders to design and implement data‑driven solutions, manage UTM parameters, pixels, and tracking, and ensure the accuracy and integrity of all campaign data. If you’re passionate about transforming data into actionable insights and optimizing marketing performance through analytics, we want to hear from you Key Responsibilities Technical Proficiency & Tool Expertise Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4). Manage and validate pixels, events, and tracking configurations across multiple digital platforms. Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance. Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis. Optimize data models, DAX calculations, and report performance within Power BI. Data Strategy & Business Impact Translate complex datasets into clear, actionable insights that drive strategic business decisions. Collaborate with stakeholders to define KPIs and marketing performance metrics, ensuring alignment with business and campaign objectives. Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns. Problem‑Solving & Analytical Thinking Identify trends, anomalies, and optimization opportunities within large, cross‑platform datasets. Conduct data validation and quality assurance to ensure accuracy and reliability of all analytics deliverables. Troubleshoot and optimize dashboards, reporting flows, and tracking implementations for efficiency and consistency. Communication & Documentation Present analytical findings and strategic insights to non‑technical audiences in a clear, compelling manner. Document all tracking and analytics processes, maintaining transparency and enabling best‑practice replication. Collaborate effectively across teams to promote a data‑driven decision‑making culture. Requirements Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field. 3+ years of hands‑on experience in Google Tag Manager and Google Analytics 4. Power BI expert – exceptional proficiency required (a practical test will be conducted). English: Intermediate to Advanced (B2‑C1). Proven ability to translate technical results into business insights. What We Offer Dynamic, young, and international environment in our Mexico City office. Flexible working‑from‑home policy: 2 days in the office, 3 from home. Free lunch on the office days. Fresh fruit, coffee, and tea. Office activities such as yoga, ping‑pong, and more. Free Friday afternoons. Monthly after‑work gatherings. 15 days of working from abroad. Birthday day off to celebrate your special day. 23 vacation days + 2 personal days. Health insurance. L&D program focused on AI capabilities. Continuous career development opportunities. A company culture built on passion, trust, and constructive freedom. An entrepreneurial environment that encourages innovation. Your Attitude At The Keenfolks , we believe innovation requires vulnerability and boldness. We celebrate those who challenge the status quo, learn from every experience, and act with an entrepreneurial mindset. If you see yourself as a change‑maker who thrives on experimentation, curiosity, and data‑driven impact, this is the place for you. Diversity Matters The Keenfolks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone can thrive and bring their authentic self to work. Want to Know More? Follow us on LinkedIn & Instagram @the_keenfolks to learn more about our culture and values