McCormick & Company | Manager, Google Analytics and Tagging
hace 1 semana
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.
We are looking to hire a Manager, Google Analytics and Tagging immediately in a Hybrid (60/40) capacity for our site in Mexico. This is 3 days in the office and 2 days remote.
Please submit your CV in English.
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)
Position Summary :
We are seeking a highly motivated and data-driven Manager to lead our Google Analytics and tagging initiatives, focusing on GA4 implementation and optimization for our direct-to-consumer (DTC) eCommerce operations. This role will be pivotal in driving actionable insights, ensuring best-in-class tracking practices, and aligning analytics strategies with our business goals.
Key Responsibilities:
Google Analytics (GA4) Strategy & Management:
- Lead the implementation, configuration, and maintenance of Google Analytics 4 (GA4) to support advanced eCommerce tracking.
- Define and optimize data collection frameworks, reporting structures, and dashboards to ensure actionable insights.
- Develop and maintain key performance indicators (KPIs) and metrics aligned with business objectives.
Tagging & Tracking Implementation:
- Manage and oversee all tagging efforts using tools like Google Tag Manager (GTM) to ensure accurate data collection and reporting.
- Collaborate with developers, agencies and stakeholders to implement robust tagging solutions for website and mobile applications.
- Audit and troubleshoot tracking issues, ensuring data integrity and compliance with privacy regulations.
eCommerce Analytics:
- Analyze customer behavior, sales performance, and campaign effectiveness to drive revenue growth in the DTC eCommerce space.
- Provide insights into customer acquisition, retention, and conversion strategies.
- Partner with global marketing, IT, product, and sales teams to optimize campaigns and user experiences based on data insights.
Cross-Functional Collaboration:
- Act as the primary liaison between the analytics team, agencies and other departments (global marketing, IT, ecommerce.).
- Translate business needs into technical analytics requirements and deliverables.
Qualifications :
- Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field; advanced degree preferred.
- 5+ years of experience in web analytics, with a strong focus on Google Analytics (GA4) and eCommerce tracking.
- Proficiency in Google Tag Manager (GTM) and other tagging solutions.
- Proven expertise in the DTC eCommerce domain, including experience with customer journey mapping and funnel analysis.
- Solid knowledge of data privacy regulations such as GDPR and CCPA.
- Excellent analytical, problem-solving, and communication skills.
- Proven record of working with teams in different geographic locations
- Fully bilingual English/Spanish
- Experience with A/B testing and conversion rate optimization tools. (preferred)
- Knowledge of SQL, Python, or other data manipulation tools. (preferred)
#LI-SM1
As an Equal Opportunities employer, McCormick is committed to a diverse workforce
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