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Sr Associate - Digital Marketing - Remote PositionAbout NeolytixNeolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.Work with a company where your work can make a real impactWe are a boutique company respected and ❤ by our clients providing no-nonsense advice on key issues that impact them.4.7 ⭐ on Google and 4.2 ⭐ on Glassdoor with 80% of approval ratingAbout the RoleNeolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.**Who you are**:- You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted.- Well versed in Organic SEO - Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.- Advanced Content Management Skills - Trim non performing content, research KW and build new content calendar that meets customer targeting goals.- You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance- You are a savvy marketer and can wordsmith messaging for maximum impact- You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas- You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation- You are an expert in On Page, Off Page & Technical SEO- You are familiar with website design and Wordpress CMS. You have built and designed websites.- You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)- You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform**What you will do**:- Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social- Research & understand Target Market, customers, competitors specific to a service niche- Build Buyer personas, define and own the content strategy for different sales funnels- Own the Marketing Lead conversion goals for accounts assigned to you- Client Servicing - Promptly respond and answer communication from clients- Communicate and manage client satisfaction on the projects assigned to you- Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals- Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools.- Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution.- Keep a Master checklist of all forms on website & document each sales funnel- Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates- Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition- Setup 1 pillar page for each service Keyword- Maximize Page authority on Pillar page via Internal Linking- Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner- Ensure Content Plan supplements your Competitive & KW research- Publish a rolling Monthly Content Plan - Published last week of each month for next month)- Ensure Content is published periodically and timely- Work with Dev team to implement Spam Protection Measures to capture leads accurately- Conduct random audit on site and pages to make sure site functionality is up- Work with Dev team to implement site uptime and site formatting break monitors- Bring thought leadership in building new strategies for meeting marketing goals- Organize work with the team to help you achieve your goals in the most efficient manner- Support special projects for cross sell, promotion and new service launch**Skills and Knowledge, you should possess**:- Graduate or a Post Graduate Degree in Business or Marketing Management- Product Mindset - Constantly looking at ways to improve status quo in the next iteration- Excellent Communication & Presentation Skills- High Degree of proficiency in:- Technical SEO - Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models- On Page SEO - KW, Meta Snippets, Schema’s, Yoast or other WP plugins- Influencer Marketing and Back
