Marketing Automation Specialist

hace 1 semana

Tlaquepaque, Jalisco, México Hewlett Packard Enterprise A tiempo completo

Job Title: Marketing Automation Specialist

This role has been designed as 'Onsite' with an expectation that you will primarily work from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, podcasting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience align with company's brand identity and messaging framework.

The Marketing Automation Specialist will be responsible for configuring marketing programs and executing digital marketing campaigns in Marketo, ensuring proper audience segmentation, email deployment, and performance analysis. This role involves collaborating with cross-functional teams to maintain campaign accuracy, enhance automation workflows, and support marketing initiatives across various regions. The specialist will also contribute to process improvements, documentation, and platform best practices to drive operational efficiency.

How you´ll make your mark:

Key responsibilities:

  • Marketing automation & campaign execution: Configure, test, and deploy email campaigns, newsletters, and event/webinar communications.
  • Audience management & segmentation: Ensure proper targeting by managing audience lists, segmentation and personalization.
  • Platform & data integration: Oversee data flow between Marketo and other tools (CRM, event/webinar platforms) to maintain accuracy and compliance.
  • Process optimization & best practices: Streamline workflows, document processes and implement industry best practices for efficient campaign execution.
  • Collaboration & global alignment: Work closely with GEO marketing teams, content teams and demand operations to ensure smooth execution and alignment with business objectives.

Day-to-day responsibilities:

  • Configuring email and automation workflows in Marketo.
  • Managing and creating audience segmentation.
  • Collaborating with marketing teams to implement campaigns according to best practices.
  • Monitoring and analyzing email performance reports to optimize future campaigns.

About you:

  • Nice-to-have: Marketo, Excel, basic HTML/CSS (for email templates), Salesforce, Adobe Analytics, or other marketing automation tools.
  • Attention to detail (avoiding misconfigurations that could impact campaign effectiveness).
  • Strong communication skills (coordinating with various stakeholders).
  • Problem-solving mindset (resolving technical challenges in a fast-paced environment).
  • Ability to work independently while collaborating with cross-functional teams.
  • Preferably 2-4 years of experience in marketing automation, email marketing, digital marketing operations, demand generation, CRM management, sales operations, business intelligence, customer engagement, event management, or content marketing.
  • Experience with marketing automation platforms (Marketo experience preferred, but training will be provided).
  • Familiarity with setting up and executing email campaigns (or similar digital marketing campaigns).
  • Willingness to learn Marketo features, including audience segmentation, smart campaigns and engagement programs.
  • Basic troubleshooting skills related to email formatting, campaign execution and data sync between tools.
  • Understanding of marketing data (e.g., tracking performance, using UTMs, or working with dynamic content).

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Job Level: Intermediate

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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