Genai Creative Director

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.As a part of **The**Brandtech** Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.**Role**:GenAI Creative Director**Location**:Remote (México)**Language**:Proficiency in English is required as we are a global business**About the role**:Awareness and adoption of GenAI technology has transformed advertising, creating entirely new opportunities, and challenges for creative teams. We're looking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform, Pencil, and will be using Pencil along with a full range of other AI tools to ensure you and the team deliver high-performing, innovative ads.You'll be the go-to leader for creative problem-solving, guiding your team to push the boundaries of GenAI's potential, overcoming current limitations, and constantly evolving our creative approach as the technology advances.We need a multi-skilled CD who will direct, inspire, and uplift creative talent at every level, while driving a culture of innovation, positivity, and excellence in GenAI-powered advertising for Brandtech+.**What**you'll** be doing**:- Lead GenAI-Driven creative excellence.- Set the standard for quality and originality in GenAI-powered advertising, personally guiding the creative process from brief to delivery.- Oversee the end-to-end creation of GenAI content - providing direction on concept, copy, design, image/video generation, and final assembly - ensuring all work meets the highest creative and client standards.- Foster a culture of experimentation and learning, keeping the team informed and inspired by emerging GenAI trends and best practices.**Inspire, Mentor, and Develop Teams**- Lead, support, and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight.- Champion knowledge sharing, facilitate regular reviews, and drive growth at every level, ensuring a positive, collaborative culture.- Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities across the team.**Client Partnership & Business Impact**- Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage expectations, educating stakeholders on GenAI's potential and current limitations.- Showcase BRANDTECH+ expertise through clear process transparency and successful case presentations to clients and the wider business.- Contribute to business growth by sharing GenAI's creative potential with clients and identifying opportunities for expanded engagement.**Shape Workflow & Brand Integrity**- Work closely with resourcing teams to allocate resources efficiently, ensuring the right expertise is applied to each project and deadlines are met.- Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency at every touchpoint.**Drive Continuous Innovation**- Where needed, collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.- Provide actionable feedback, champion responsible GenAI deployment, and support the roll-out of new techniques and innovations across the team and business.**What**you'll** need**:- Be highly creative with a strong background in traditional (non AI) advertising.- 8+ years of experience as creative director- Track record of delivering real-world digital advertising.- Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc).- Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.- A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.- Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.- Passion for AI and new technology- Proficiency in Adobe Creative Cloud and related creative software.- Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams.- Prior agency experience preferred; comfortable directing complex, cross-fu