RTM (Route to market) Lead
hace 2 semanas
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Our company
Arca Continental produces, distributes, and sells non-alcoholic beverages under The Coca-Cola Company brand, as well as snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador and Wise and Deep River in the U.S.
With an outstanding history spanning more than 98 years, Arca Continental is the second-largest Coca-Cola bottler in Latin America and one of the largest in the world. Within its Coca-Cola franchise territory, the company serves over 123 million consumers in northern and western Mexico, Ecuador, Peru, northern Argentina, and southwestern U.S. The Company is listed on the Mexican Stock Market under the ticker symbol "AC".
Summary
Design, implement, and optimize service models at Arca Continental, ensuring a reduction in service costs and an improvement in customer satisfaction. Work collaboratively with cross-functional teams in LATAM and the USA, combining strategy and operational execution to transform how the company reaches its customers.
Core responsibilities
- Design and optimize service models to improve operational efficiency and optimize service costs.
- Analyze and model advisory and distribution routes, generating strategic proposals for operations.
- Negotiate and influence operations to ensure the proper adoption of new RTM models.
- Manage and implement digital transformation initiatives applied to distribution and service.
- Monitor and evaluate key KPIs such as service costs, visit effectiveness, and customer satisfaction.
- Collaborate and coordinate with cross-functional teams in IT, Commercial, and Operations at both the Corporate and Country levels.
- Develop and present strategic analyses and proposals using storytelling in PowerPoint and Word.
Qualifications and requirements
- Educational Background: Industrial Engineering, Business Administration, Economics, or related field.
- Experience: 5+ years in RTM, distribution, logistics planning, or commercial strategy in consumer goods companies.
- Language: Advanced English (constant interaction with USA-based teams).
- Technical Skills: Advanced Excel, Power BI, PowerPoint, and Word (Storytelling).
- Key Competencies: Strategic thinking, cross-functional leadership, change management, digital transformation, and cost optimization.
Desired characteristics
- Experience in implementing service models in international markets.
- Knowledge of logistics optimization tools such as Ortec Leo or Simpli Route.
- Experience in designing and executing digital strategies in the traditional trade channel.
- Ability to work in multicultural environments and remote teams.
- Background in leading consumer goods companies operating in retail.
Our commitment
Arca Continental is an Equal Opportunity Employer. Hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, protected veteran status or other characteristics protected by law.
We will never ask for payment to process applications or ask you to pay costs. Never send money to anyone suggesting they can provide employment with Arca Continental. If you suspect you have received a fraudulent offer, please address the issue with the authority.
Seniority levelMid-Senior level
Employment typeFull-time
Job functionManagement and Project Management
IndustriesFood and Beverage Services
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