Director, Marketing Technology and Automation

hace 1 mes

distrito federal, México Information Technology Senior Management Forum A tiempo completo

Nasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team.

Overview:

This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise. In this role, you will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring that all activities are not only efficient but also aligned to enhance user personalization and operational effectiveness.
We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance the tools and processes we use, and prioritize enhancements by aligning teams across business silos, while supporting specialized needs for each division.

You must be passionate about optimizing marketing automation platforms and processes, and willing to roll up your sleeves to do some hands-on work in the platforms if the need arises. The Director of Marketing Technology and Automation will lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization. This strategic role is essential for integrating technology and operations to deliver superior client and prospect experiences. The successful candidate will be responsible for managing our Marketo system and enhancing its functionality with various connected applications, thereby playing a crucial role in the execution of enterprise-wide marketing campaigns and initiatives.

Responsibilities:

  • Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams.
  • Manage and optimize the use of our Marketo system and related marketing technology stack.
  • Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies.
  • Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts.
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

Skills and Experience:

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
  • Proven experience in leading and integrating technology-driven marketing teams.
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.

Preferred Qualifications:

  • Experience leading both international remote teams and in-person teams.
  • Background in the financial industry, providing a deeper understanding of the sector's unique challenges and opportunities.
  • Familiarity with specific tools such as Knak in addition to Marketo, Pardot, and Salesforce.
  • Experience in advanced customer experience operations and strategies.
  • This role is designed for a visionary leader who can harness technology to refine marketing strategies and enhance the customer journey at all touchpoints.

About Us:

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 100 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 4,000 total listings with a market value of approximately $15 trillion. To learn more, visit:

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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