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Senior Creative Strategist

hace 16 horas

baja california sur, México Ogee A tiempo completo

Overview Proven experience (5+ years) in direct-response creative strategy Senior Manager level experience in a performance creative role, either at a leading performance agency or in-house at a high performing DTC brand. Strong creative judgment grounded in performance data rather than personal taste. Deep understanding of how creative drives conversion across paid social platforms. Highly skilled in scripting, messaging refinement, and delivering precise, actionable feedback. Comfortable managing fast creative cycles with structure, prioritization, and clarity. Strong intuition for platform native content and evolving creative formats. Collaborative, detail oriented, and comfortable working closely with Creative and Paid Media teams. Company Overview: At Ogee, we are committed to creating the ultimate certified organic collection of high-performance, multifunctional beauty. Our renowned NSF certification ensures that we adhere to the most stringent standards in clean beauty: utilizing a minimum percentage of 70% organic ingredients; the highest percentage in personal care. Our makeup-meets-skincare collection offers a multifunctional approach that defies conventional beauty. We strive to formulate beauty that is good for your skin and good for the planet. Our commitment to sustainability ensures every facet of development is designed with the environment in mind. Role Overview The Senior Creative Strategist will drive Ogee’s performance creative strategy across paid media, with a primary focus on new customer acquisition. This role reports to the Director of Growth and sits within the Growth / Paid Media team, partnering closely with Creative and Influencer teams, as well as functionally similar external partners. The Senior Creative Strategist sets and owns creative testing strategy, messaging and format direction, and the development of a consistent, high quality creative pipeline that supports Ogee’s core paid social growth channels, hero products, and launch priorities. Responsibilities Full ownership of the ad creative process, from insight generation through live testing and iteration, with accountability to direct response outcomes. Lead end-to-end creative strategy across Meta, TikTok, YouTube, AppLovin, Pinterest, and Linear / Connected TV, in alignment and collaboration with initiatives set forth by Brand Marketing and Integrated Marketing. Create, test, and refine customer and use case personas, including: First-time buyers vs repeat purchasers Psychographic based personas Channel and format specific personas Creative Testing & Roadmap Development Develop and maintain category level creative testing roadmaps for core product categories and hero SKUs, aligned to media priorities and launch calendars. Own ideation, scripting, and storyboarding for high performing formats. Performance Informed Creative Direction Translate performance data into clear creative direction with the Creative department, including: Hooks, openers, and scroll stopping frameworks Messaging hierarchy and value proposition clarity Format, pacing, and length recommendations by platform Partnership with Paid Media Team Partner closely with Paid Media to align creative strategy with account structure and scaling needs. Rapidly iterate based on real time performance feedback. Support spend ramps, pivots, and launches. Responsible for maintaining a robust creative process & pipeline with the Creative department that outputs high quality, purposeful ad creative. Ensure consistency across hooks, claims, visual language, and brand voice while continuing to push performance boundaries. Work with Brand and Integrated Marketing to ensure brand safety and alignment Preferred Experience Experience in beauty, skincare, or personal care categories. Direct experience partnering with creators, UGC vendors, and production teams. Familiarity with creative testing frameworks, performance dashboards, and post-test analysis. Experience adapting creative strategy to changing platform dynamics and media constraints. Benefits 20 days of PTO will be offered for the first year of employment and will increase per company schedule Approximately 15 paid holidays per year 100% Paid Health, Vision and Dental employee plan if desired 401(k) Ogee product gratis to keep you glowing #J-18808-Ljbffr