Ecommerce Lead

hace 4 semanas

Ciudad de México Bayer A tiempo completo

**Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por innovar y darles el poder de cambiar.****eCommerce Lead****Your Tasks & Responsibilities**:- Co-design and drive the eCommerce strategic plan for CH Mexico to achieve our long term vision - including Marketplaces like Amazon, Mercado Libre, etc. -being the liaison between digital, sales, trade marketing.- Search new opportunities (clients, apps, models) to continue developing the channel.- Kam for pure players and home deliveries, securing monthly sales targets.- Develop the commercial relationship with them such as Amazon, Mercado Libre, Rappi, etc.- Act as a coach and consultant for key stakeholders in commercial teams, to influence them to develop breck and clicks.- E-commerce Goals setting aligned with key stakeholders and optimization to secure monthly, quarterly and annually.- Definition and execution of promotional activity calendar for pure players and alignment/communication with the different areas.- Create and maintain eCommerce promotional calendars for pure, eCommerce Playbooks to educate cross-functional partners working digital team.- Co- Responsible for building category and customer digital JBPs partnering with Sales, Data Analytics, Trade and Marketing teams.- Participate in brand planning as eCommerce expert and eCommerce sales planning.- Report CH Division online sales to give visibility to the organization.- Optimize assortment & retail readiness using tools & platform knowledge to decide where to play - including item set-up/management/Priority ASINs Optimize packaging for profit, sustainability & functionality for eCommerce Channel working with supply.- Secure support & activate demand generation via commerce media platforms for pure players and home deliveries.- Activate Premium Partnership Benefits inclusive of educational series, match media, AIP studies, Offline sales life studies and Betas Activate.- Search for pure players retail media platforms inclusive of KPIs and Strategies, LMR, Brand Stores, retail health, new item launches & external media.- Activate Display for retail media platforms inclusive of objectives, Strategies, creative and LMR working with media and content manager.- Utilize Profit ROI model to justify the current investment and secure incremental investment.**Who You Are**:- BS/BA degree or equivalent experience- 3+ Yrs of experience managing e-commerce with e-retailers and pure players / marketplaces such as Amazon/Mercado libre.- Knowledge managing negotiations for ecommerce in brick and clicks clients such as Walmart ecommerce, San Pablo Ecommerce, etc.- 3+ experience of progressive developing ecommerce Sales Strategy, E- Trade Marketing experience in FMCGs - preferable.- Fluent English Skills**Período de aplicación**:- Del 04 al 18 de Febrero 2025**Código de referencia**:- **División**:- Consumer Health**Ubicación**:- Mexico : Ciudad de México : Ciudad de México**Área funcional**:- Marketing**Grado de posición**:- VS 1.3 SF**Tipo de empleo**:- Permanente**Tiempo de trabajo**:- Indeterminado

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