Smb Marketing Director, Latam

hace 2 semanas

Xico, México Salesforce, Inc.. A tiempo completo

Position Overview The Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico. As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on hands‑on execution. Key Responsibilities Strategy & planning: Define and implement the integrated marketing plan for the SMB segment in Mexico, focusing on new customer acquisition and expansion. Evolve the go-to-market strategy to ensure successful regional business performance. Integrated marketing planning: Develop and execute a multi-channel, full-funnel marketing strategy to improve brand perception and generate pipeline in support of regional growth goals. This encompasses brand awareness, content creation, data-driven digital marketing, sales prospecting, executive engagement, virtual/in-person field events, and third-party tradeshows. Stakeholder alignment: Build a cross‑GTM coalition by working closely and collaboratively with the LATAM SMB Sales organization, Sales Development, and the broader LATAM marketing team to incorporate SMB customers into the overall regional strategy. Lead generation and development: Partner closely with sales on full-funnel campaign execution, enabling sales teams with toolkits, templates, and campaign timelines to ensure alignment between sales and marketing efforts. Business performance: Own key business and revenue metrics across the sales funnel, be accountable for SMB marketing KPIs, tracking, measuring, and communicating program results, continually optimizing efforts for efficiency and scale while investigating business health issues such as conversion and lead quality. Budget management: Ensure optimal management of the marketing budget through careful prioritization of efforts. Product & solutions: Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives. Load balancing: As a member of a small LATAM SMB marketing team, this role may be expected to plan and execute marketing programs in Spanish‑speaking South America as needed. Qualifications Experience: Proven field marketing professional with 10+ years of experience, with a track record of driving significant business impact as an individual contributor. Leadership / Influence: Demonstrated ability to lead cross‑functional initiatives and influence stakeholders without direct reporting authority, fostering a culture of innovation, continuous learning, and improvement. Business Acumen: Ability to drive impact based on a deep understanding of market trends, business priorities, and corporate strategy (global and local). Highly driven individual with an execution focus and a strong sense of urgency. Communication: Excellent communication and presentation skills, able to understand and effectively translate messages for senior leadership, sales, and marketing audiences. Collaboration: Natural collaborator and relationship builder who thrives in a matrix organization, working effectively across different disciplines and cultures. Language: Fluency in English and Spanish. #J-18808-Ljbffr

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    Position OverviewThe Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico.As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on...

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    Position Overview The Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico. As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on...

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    Position Overview The Director of SMB Marketing for Mexico is a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico. As a key member of the LATAM SMB marketing team, this is a crucial individual contributor role, with a strong emphasis on...

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Griddable.Io A tiempo completo

    Director of SMB Marketing for MexicoLocation: Mexico City, MexicoWe are looking for a dynamic, results-focused professional who will own the end-to-end marketing strategy, planning, and execution for the Small and Medium Business (SMB) segment in Mexico.As a key member of the LATAM SMB marketing team, this individual-contributor role emphasizes hands-on...

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Salesforce A tiempo completo

    Join to apply for the SMB Marketing Director, LATAM role at Salesforce.Salesforce is the #1 AI CRM, where humans with agents drive customer success together.Here, ambition meets action.Tech meets trust.And innovation isn't a buzzword — it's a way of life.The world of work as we know it is changing and we're looking for Trailblazers who are passionate about...

  • Smb Marketing Director, Latam

    hace 2 semanas

    Xico, México Salesforce, Inc. A tiempo completo

    *To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together.Here, ambition meets action.Tech meets trust.And...

  • Latam Smb Marketing Director — Growth

    hace 2 semanas

    Xico, México Salesforce A tiempo completo

    A leading CRM company is seeking an experienced SMB Marketing Director for Mexico.This individual will manage the marketing strategy and execution for the SMB segment, aligning with sales to drive growth.Key qualifications include over 10 years of marketing experience, fluency in English and Spanish, and strong leadership abilities to influence...

  • Mexico Smb Marketing Director

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    A leading technology company seeks a Director of SMB Marketing for Mexico to own end-to-end marketing strategy for the SMB segment.The role demands a hands-on marketer with over 10 years of experience, proficient in leading cross-functional initiatives, and fluency in English and Spanish.Responsibilities include developing multi-channel marketing strategies,...

  • Mexico Smb Marketing Director

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    A leading technology company seeks a Director of SMB Marketing for Mexico to own end-to-end marketing strategy for the SMB segment. The role demands a hands-on marketer with over 10 years of experience, proficient in leading cross-functional initiatives, and fluency in English and Spanish. Responsibilities include developing multi-channel marketing...

  • Mexico Smb Marketing Director

    hace 2 semanas

    Xico, México Salesforce, Inc.. A tiempo completo

    A leading technology company seeks a Director of SMB Marketing for Mexico to own end-to-end marketing strategy for the SMB segment. The role demands a hands-on marketer with over 10 years of experience, proficient in leading cross-functional initiatives, and fluency in English and Spanish. Responsibilities include developing multi-channel marketing...