Ka Engagement Sr Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:Role Responsibilities:**Optimize Investment**: Manage funds effectively by analyzing investment impacts and reallocating for sales growth.- ** Define budget allocation strategy**Coordinate Promotions**: Lead the design and implementation of investment archetypes with various stakeholders.**Analyze Promotional Impact**: Conduct analyses to improve promotions and resource allocation for better outcomes.**Build Business Cases**: Develop compelling arguments and analyses to shape brand strategies, including investments and promotions.**Enhance Customer Experience**: Evaluate customer metrics and create action plans to seize opportunities for improvement.- ** Drive Profitability**: Focus on enhancing profitability by aligning strategies with profit-driven objectives, ensuring that all activities of our team contribute to the bottom line.Role Qualifications:- Bachelor’s degree in Business, Finance, Economics, Engineering, Actuarial/Mathematics or related field- 1-3 years of professional experience in CPG’s/Retail/Food Delivery/Financial Services companies, preferably with a commercial/marketing analytical expertise- Solid experience designing analyses and transforming data into insights to drive decision making- Comfortable working in a project-oriented approach- Strong analytical skills: analysis design + database management and modeling (e.g., MS Excel, Power BI, Tableau, etc.)- Great soft skills: cross-functional collaboration + influencing skills to get things done; active listening, etc.- Solid communication: structured approach + design of executive presentations (e.g., MS PowerPoint, Google slides)- Language: advanced EnglishExperience in tech, e-commerce, startups and delivery platforms is greatly valuedEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.**_