Sr. Marketing Manager, Media, Consumer Electronics

hace 4 semanas

Ciudad de México Servicios Comerciales Amazon M A tiempo completo

Bachelor’s degree in Business, Marketing or Communication or certificate of completion of studies required.8+ years of experience in digital marketing, brand management or product management5+ years of experience developing and implementing marketing plans that drive customer demand using a variety of Amazon marketing tools.5+ years of experience defining and delivering innovative marketing campaigns that drive long-term results.5+ years of experience interpreting and communicating analytic and quantitative data, develop and measure marketing programs.Fluent in English/Spanish.Job summaryAmazon is looking for a self-motivated and data-driven Marketing Manager to help develop and grow our Media business in Mexico. The Marketing Manager will be responsible for the marketing activities related to our Books, Music & DVD business in Mexico. This is a unique opportunity to play a key role in an exciting, and fast growing business.**Responsibilities**:- Lead site merchandising - develop and execute merchandising activities, manage navigation structure, create pages and merchandising features to support coop initiatives, coordinate and support promotional events and marketing campaigns.- Lead several programs for customer acquisition and engagement, partnering with several tech teams.- Work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search.- Design, lead and implement customer experience enhancement/improvement projects together with our editorial team.- Create and analyze performance metrics and drive business decisions about future direction based on performance and ROI.- Partner with various technical and business teams to build supporting automation.- MBA or Master’s degree in marketing or product management field.- Proven experience managing large amounts of data, including customer segments and online campaign metrics.- Proven track record of defining and delivering innovative marketing campaigns that drive long-term results.- Ability to manage multiple, competing priorities simultaneously.Amazon is an Equal Opportunity Employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation

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