Marketing Specialist

hace 3 semanas

Ciudad Juárez, México Equivity A tiempo completo

**Join Our Team as a Marketing Specialist at Equivity****At Equivity, we believe in creating a workplace where every team member thrives. We're seeking a passionate and dedicated Marketing Specialist** with a strong background in **lead generation** to bring their unique talents to our collaborative and supportive environment.**Your Impact****As a Marketing Specialist at Equivity, you’ll play a pivotal role in shaping and executing strategies that generate high-quality leads** and convert them into tangible sales opportunities. This role is perfect for a proactive and analytical marketer who excels in developing innovative, data-driven campaigns aligned with business objectives to deliver measurable results.**What You’ll Do**- Implement strategies to drive traffic, capture leads, and optimize conversion rates.- Optimize landing pages, CTAs, and marketing funnels to improve lead quality and **increase conversion rates**.- Analyze key performance metrics (**CPL, lead quality, conversion rates, ROI**) and adjust strategies accordingly.- Manage CRM and marketing automation tools to effectively track, segment, and nurture leads.- Conduct **market and competitor research** to identify new growth opportunities.- Support retargeting, upselling, and nurturing efforts to maximize sales potential.- Report on **lead generation** and campaign performance, providing insights and recommendations for improvement.**What We’re Looking For**- **Proven experience in lead generation, digital marketing, and sales-driven campaigns.**:- ** Proficiency in CRM and marketing automation tools** (HubSpot, Marketo, Salesforce, etc.).- Strong analytical and problem-solving skills to evaluate lead sources and optimize performance.- Excellent communication, collaboration, and project management abilities.- Bachelor's degree in Marketing, Business, or a related field (**Google Analytics/Ads certifications are a plus**).**What We Offer**:**✔ Work Schedule: Monday-Friday****✔ Salary: $14,000-$16,000 pesos per month (gross salary)****✔ Opportunities for professional development.****✔ A progressive company culture where your ideas are valued.****We value each team member's contributions and are committed to maintaining a workplace that encourages both individual and collective success.****Let’s achieve great things together at Equivity**E04JI802n1q2407b6ft

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