Brand Leader

hace 3 semanas

Huixquilucan, México General Mills A tiempo completo

:General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.Descripción del empleo:**Job Overview**:- Marketing strategies development and implementation through promotional plans and brand building activities through entire consumer journey.- Management and leadership of cross-functional teams (mainly Sales Force) within our Distributor during key seasons, strategic projects, etc.- Analysis and evaluation in market, brand, and consumer trends (Analysis of Nielsen, ISCAM, Sell-In, Sell-out)**Main Responsibilities**:- Planning, Coordinating, Executing and Tracking of Key Seasons for the brand(s) across channels (Modern Trade, Clubs, and eCommerce)- Proposing, controlling, and executing In Store campaigns.- Defining, monitoring, and coordinating Out of store Campaigns (Influencers, X-Category Activations)- Accountable of Innovation execution.- Responsible of the brand budget (control & management).- Leadership and coordination of regional digital campaigns for the brand(s).- Development of materials for the point of sale.- Support for expansion and development plans in development channels through our Distributor in Mexico (Wholesalers, Convenience, FoodService, eCommerce)**Education and Experience**- Bachelors Degree- 3 Years of experience in Marketing**Specific Job Experience or Skills**- Strong communication skills - able to influence and provide direction remotely- Can prioritize and complete multiple tasks on tight deadlines- Ability to support business and brand decision making by providing insights from data analysis- Strategic thinking for decision making in alignment with brand positioning and challenges- Teamwork, experience working with agencies and suppliers, and experience working with Cross functional teams**Competencies/Behaviors required for job**- Business Leadership and People Influence- Communication and interpersonal Skills- Analytical and problem-solving skills- Commitment to Results- Project Management Skills- Creative- Anticipates market trends that will impact competitive advantage. Self-learner/self-directed, proactive and decision-making oriented

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