Marketing Lead Specialist

hace 23 horas

Veracruz, México Ecd Digital + Strategy A tiempo completo

Overview Are you ready to join our team of caring, talented, and strategic marketers? We're on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands. At ECD Digital Strategy, we've built a proven system to optimize website performance and drive more profitable growth through email, SMS, and paid media, with lifecycle marketing at the core of how we help brands scale. We're a fun, caring, and fast-growing team of remote marketers dedicated to making an impact. We're an ROI-driven e-commerce digital marketing agency, and our clients see us as an integral and irreplaceable partner in their long‑term growth. If you're excited about working remotely with a driven, collaborative, and fast‑growing team – we'd love to meet you. As a Lifecycle Marketing Manager, you will own the end‑to‑end customer lifecycle for your assigned accounts. Responsibilities Own lifecycle marketing strategy across the full customer journey, from onboarding and engagement through retention, reactivation, and winback Ensure lifecycle messaging is timely, relevant, and aligned with each brand's goals Create and maintain advanced customer segments based on behavior, engagement, and purchase data Continuously refine audience logic based on performance insights Track lifecycle performance metrics including engagement, conversion, revenue contribution, and retention Analyze results and proactively identify opportunities for improvement and testing Use data to inform strategy, prioritization, and ongoing optimization Collaborate closely with designers, copywriters, and account managers to deliver high‑quality work Communicate clearly around timelines, priorities, and performance Support and manage postcard / direct mail marketing efforts for applicable accounts Qualifications Strategic, analytical, and comfortable working with data Passionate about lifecycle marketing, not just email execution Advanced written and verbal English skills Strong experience with Klaviyo or similar lifecycle marketing platforms Experience managing email and SMS marketing programs Familiarity with e‑commerce platforms (Shopify preferred) A team‑oriented mindset with excellent communication skills Fully remote work with a pretty flexible schedule #J-18808-Ljbffr

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