Franchise Head

**_ PURPOSE OF JOB/POSITION_**:Provide strategic and operational direction and leadership to the marketing and sales teams for the dedicated Business Unit (BU) within a country and the associated commercial and cross-functional teams. The objective is to ensure the efficiency of local product strategies, to lead plans which maximize the benefit to patients and customers and to optimize the value of the product for Takeda.**_ RESPONSIBILITIES_**:- Provide leadership in the creation and execution of the annual marketing (e.g., brand plan, marketing programs and tactics) and sales (e.g., education/awareness programs and tactics) plans as a way to meet agreed product and revenue goals- Ensure plans are developed, implemented and monitored in conjunction with relevant cross functional teams and aligned with the global brand strategy. Identify and address local marketing issues/needs quickly and monitor progress- Lead the development of country-level forecasts (e.g., operating expenses, revenue, patient dynamics, supply) for all BU marketed products, along with pipeline products when relevant- Assess and recommend opportunities for local lifecycle management of the brands/BU as a way to optimize brand growth and maintain competitive edge. Oversee development of business cases for new BU opportunities- Deliver local P&L goals and other performance and financial objectives- Develop and maintain excellent relationships with the medical community, KOLs and patient advocacy groups- Collaborate with the General Manager, Human Resources and all other relevant functional teams to set annual sales targets, annual incentives, and review progress versus target- Collaborate with Training and Sales Effectiveness teams to ensure BU team members can excel in their respective roles, through proper training on the relevant product(s) and disease(s), sales techniques and CRM.- Organize and lead quarterly (or more frequently when needed) business reviews in collaboration with relevant cross functional teams- Ensure sales/marketing resources and administrative systems are effective and adequate in supporting the BU to achieve its short, medium and long-term revenue targets- Ensure all BU activities comply with Takeda’s Code of Conduct/Policies and the country Promotional Code**_ FUNCTIONAL KNOWLEDGE, BUSINESS EXPERTISE, NATURE OF IMPACT, _**:**_COMMUNICATION SKILLS, INNOVATION_**:**Critical functional knowledge**:- Knowledge of the pharmaceutical industry, along with sales and marketing know-how- Financial and business acumen- Clear understanding of commercial aspects of the business in the following areas:- Sales planning and execution- Market access- Brand management- Patient advocacy- Thorough understanding of regulatory environments, pricing, hospital formulary lists and PMS for the brand in MexicoThis job has people leadership responsibility.**Critical business expertise**:- At least 10 years of experience in pharmaceutical companies, with a significant number of years in leadership positions- Significant experience and track record of success in regional/national sales management and/or brand/product management; experience in BU management preferred- Significant experience (at least 5 years) in designated therapeutic area strongly preferred; alternatively, demonstrated success in changing from one therapeutic area to another- Proven ability to leverage knowledge of the market, competitive landscape, and economic forces and translate this knowledge into clear short and long-term strategies- Demonstrated success in the following key areas:- Managing the budget and P&L- Identifying growth opportunities for a given product and driving the organization to capture value- Formulating and implementing effective marketing and sales strategies- Working effectively with cross-functional teams- Developing business cases to promote and rationalize investments and other strategic actions- Proven ability to motivate teams to achieve high standards and accomplish set objectives**Nature of Impact**:- This role is responsible for making sure that the entire organization and BU are meeting overall organizational goals and objectives as well as growing and improving over time**Communication Skills**:- Excellent downward communication skills to attract, lead and motivate talents and align them with regional/local strategy and vision- Excellent upward communication skills to internally maintain a common understanding and synchronization in terms of franchise strategy in Mexico and externally develop and maintain strong relationships and trust with key stakeholders and customers- Ability to model and build a culture of questioning and constructive challenging as a way to foster openness and candid dialogue**Innovation**:- Generate breakthrough solutions and enable others to do the same- Draw on unexpected or seemingly unrelated ways of thinking- Operate from a framework of possibilities-