Senior Marketing Analyst

Join to apply for the Senior Marketing Analyst role at Qualcomm Company : Qualcomm Intl Inc., Mexico Branch Office Job Area : Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Analysis General Summary : The Senior Marketing Analyst will play a crucial role in empowering data-driven decision-making across our marketing organization. Reporting to the Sr. Manager of Marketing Analytics; this individual will handle Performance Analysis & Reporting through the management of and dashboard design in Salesforce MCI (Datorama); with the ability to collect, analyze and interpret marketing data to offer actionable insights into marketing performance. Minimum Qualifications : Bachelor's degree and 2+ years of Business Administration/Management, Marketing, or related work experience. Associate's degree and 4+ years of Business Administration/Management, Marketing, or related work experience. High School Diploma or equivalent and 6+ years of Business Administration/Management, Marketing or related work experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Key Responsibilities : Proficient in Salesforce MCI (Datorama) : Gather, clean and validate marketing data from various sources. Performance Reporting Through Dashboard Development In MCI (Datorama) : Develop marketing performance dashboards and reports in Salesforce MCI (Datorama). Insight Generation & Storytelling : Conduct in-depth analysis to uncover actionable insights into campaign effectiveness and market trends. Tool & Process Improvement : Find and recommend improvements to existing marketing analytics tools, processes and methodologies. Qualifications : Education: Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science or a related quantitative field. Experience: 3-5 years of experience in a marketing analytics, business intelligence or similar analytical role, preferably within a technology company (SaaS, B2B Tech strongly preferred). Technical Skills : Experience with Business & Marketing Intelligence (BI) tools: Proficient in Salesforce MCI (Datorama); Experience with Tableau (or Power BI) for dashboard creation and data visualization. Proficiency in SQL: Must be able to write complex queries to extract and manipulate data from relational databases. Advanced Excel skills: Including pivot tables, VLOOKUPs, advanced formulas and data visualization. Analytical & Problem-solving Skills : Strong analytical and quantitative skills with the ability to collect, organize, analyze and share information with attention to detail and accuracy. Ability to translate complex data into actionable insights and clear recommendations. Communication & Presentation Skills : Excellent verbal and written communication skills, with the ability to explain complex data to non-technical audiences. Strong presentation skills, capable of delivering insights to various levels of the organization. Marketing Acumen : Solid understanding of digital marketing channels, tactics and KPIs. Familiarity with the customer journey and marketing funnel within a technology business context. Personal Attributes : Initiative-taking and self-motivated with a strong sense of ownership. Detail-oriented and highly organized. Intellectually curious and eager to learn new technologies and approaches. Ability to work independently and as part of a collaborative team in a fast-paced environment. Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. #J-18808-Ljbffr