Content Creative Tsm

hace 3 días

Colonia Bosques de las Lomas, México Unilever A tiempo completo

**Reports** to**: Brand Manager**Scope**: Local**Site**: Bosques, CDMX.**T**erms & Conditions**: 80% HO, 20% presential.**WHO ARE WE?**Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.**M**AIN PURPOSE** OF THE ROLE**:Unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world. If you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you**MAIN RESPONSABILITIES**:- Create the creative strategy for the local market in order to become relevant in the actual context of the country- Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.- Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.- Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.- Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.- Ensuring digital content is culturally relevant, engaging and authentic content output.- Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.**WHAT YOU´LL NEED TO SUCCEED**?****Experience**Required:- +5 years of experience in Marketing, especially in brand development. Collaboration with creative agencies and good Project management.- Experience in technology tools that help improve implementations.- Experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.Desirable:- Experience with celebrities and talents, PR events and BTL activations. Ideally in Beauty categories. Experience with AI.**Skills**:- Great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.

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