Ads Performance Sr. Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.LI-HybridTeam Overview:We are looking for an Ads Performance Sr. Analyst to join the Ads & Monetization Strategy Team. This role will help manage, measure and improve the usage of Ads in our platform. The person taking on the role will be central in building and expanding our Ads business and will be a key component of the future strategy of Ads at DiDi.Role Responsibilities:Manage Ads in Our Platform:- Support commercial teams with the creation, maintenance and management of ads campaigns- Help design and implement strategies to boost the adoption of Ads by our commercial teamsMeasure Ads in Our Platform:- Create, use and analyze complex data sets that allow us to understand the performance of Ads in the platform both at the macro level (platform) and at the micro level (campaign)- Create and Manage data visualization and dashboards that help key leaders and decision makers understand Ads Performance- Help develop, implement and manage the KPIs that will measure the performance of Ads at all levels of the organizationImprove Ads in Our Platform:- Identify opportunities for improvement for the Ads platform and work with all the different stakeholders to prioritize, design and implement said improvements- Work with tech & product to design, test and roll out key features that will expand our Ads portfolioRole Qualifications:- 2+ years experience of working with complex data sets to derive key insights to key business problems- Good communication skills that allow you to convey complex problems in simple terms- Strong mathematical and data management skills, deep SQL knowledge and a basic understanding of programming languages- Education: Bachelor degree in Business, Economics, Engineering, Actuarial/ Mathematics or related fieldsEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.**_