Product Marketing Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.**Manager, Product Marketing Manager - Product Adoption****Why We Have This Role**As the People Manager of our Global Product Marketing team, you will oversee a dynamic group dedicated to driving the adoption of our products across international markets. Your leadership will be crucial in shaping the strategies that enhance our product presence globally and ensure that our offerings meet the varied needs of diverse user segments.**How You’ll Find Success**- Strategic Leadership: Develop and execute clear, impactful marketing strategies that enhance product adoption.- Cross-functional Collaboration: Work closely with other department leads to integrate product marketing strategies with wider business goals.- Data-driven Decision Making: Utilize analytics to guide strategy adjustments and report on performance metrics.- Cultural Sensitivity and Adaptation: Tailor marketing approaches to fit culturally diverse markets while maintaining a cohesive global brand identity.**How You’ll Grow**- Lead with Influence: Develop your leadership skills, inspiring and motivating teams to achieve exceptional results.- Expand Your Horizons: Gain exposure to diverse work cultures and global business practices.- Become a Strategic Partner: Build strong relationships with senior leadership and contribute to Qualtrics' overall success.- Make a Lasting Impact: Leave a legacy of positive change, shaping the future of work for Qualtrics employees worldwide.**Things You’ll Do**- Lead and mentor a team of Product Marketing Managers, setting clear goals and expectations aligned with our global strategy.- Develop tailored marketing strategies to boost product adoption in varying global markets.- Oversee the creation and execution of compelling marketing campaigns.- Foster an environment of continuous learning and improvement, encouraging team innovation and adaptation.- Maintain close collaboration with R&D, Sales, and Customer Success teams to ensure product messaging is aligned across all touchpoints.**What We’re Looking For On Your Resume**- 1+ years of proven experience in leading product marketing teams with a global reach.- 5-8 years of experience as a Product Marketing Manager, preferred experience at a SaaS company.- Demonstrable track record of developing successful product marketing strategies.- Strong analytical skills and experience with market research tools and methodologies.- Excellent communication and interpersonal skills to effectively manage and inspire a team.- Experience in product lifecycle management and cross-functional team collaboration.**What You Should Know About This Team**- The Base Camp PMM team is a group of passionate, driven Product Marketing Managers who prioritize innovation and effectiveness in their strategies. The team is known for its collaborative spirit and is driven by a shared goal to see our products succeed on a global scale. As a diverse and inclusive team, your leadership will also play a pivotal part in fostering an environment where all voices are heard and valued equally.**Our Team’s Favorite Perks and Benefits**- Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.- Commuter Benefits: We offer a generous monthly allowance to be used for transportation and to help you commute to the office.- Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.**The Qualtrics Hybrid Work Model**: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of t