Senior Product Manager

Senior Product Manager – Marketing (PayJoy) Join to apply for the Senior Product Manager - Marketing role at PayJoy . About PayJoy PayJoy is a mission‑first credit provider dedicated to helping under‑served customers in emerging markets achieve financial stability and success. Our patented technology for secured credit provides an on‑ramp for new customers to enter the credit system. Through PayJoy’s point‑of‑sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro‑entrepreneurs, and provides safety acts as insurance for tough times. Using cutting‑edge machine learning, data science, and anti‑fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role The Senior Product Manager – Marketing is responsible for defining and executing PayJoy’s MarTech strategy, building scalable technology infrastructure that drives customer acquisition, activation, and retention; managing integrations, customer communications, and data; leading the full lifecycle of MarTech initiatives; ensuring alignment across marketing, product, engineering, and operations; optimizing performance‑marketing infrastructure; and communicating progress, risks, and impact to senior leadership. Key Responsibilities Deliver a best‑in‑class marketing‑technology stack that fuels PayJoy’s global growth. Define and execute the MarTech strategy—overseeing integrations with third‑party vendors and building scalable infrastructure for customer acquisition, activation, and retention. Build and implement tools to centralize customer communications across all of PayJoy and optimize methods for collecting and keeping customer contact information current. Partner closely with the Director of Performance Marketing and the broader marketing team to define roadmap priorities, translate business goals into tech initiatives, and ensure alignment across growth, product, engineering, and operations. Manage the full lifecycle of MarTech initiatives: roadmap planning, backlog definition, requirements writing, engineering delivery, QA/testing, launch, and monitoring. Own delivery and management of performance‑marketing infrastructure: attribution modelling, tracking and analytics, campaign infrastructure for paid and organic channels, lifecycle workflows, and personalization engines. Communicate status, risks, and outcomes to senior leadership: deliver stakeholder updates, drive governance, and highlight business impact of MarTech initiatives. Qualifications Bachelor’s degree in a technical discipline such as computer science, software engineering, or a related field. +5 years of experience in product management, program management, or marketing‑tech leadership roles—especially in B2C, growth‑oriented companies. Deep expertise in MarTech: experience with customer attribution/analytics, marketing automation/communication platforms (email, SMS, push), CDP/CRM integrations, paid‑media stack (search/social/display/programmatic), lifecycle campaigns, and retention systems. Fintech experience highly desirable—comfortable navigating regulatory, data‑privacy, and risk considerations in marketing flows and tech infrastructure. Proven experience leading engineering or technical product delivery teams (or managing delivery of tech features) with strong cross‑functional leadership skills across engineering, marketing, product, data, and operations. Excellent command of English (written and verbal)—ability to operate at a senior level and engage with global teams. Analytical mindset and data‑driven approach: experience designing and running A/B tests, building dashboards, deriving insights, and optimizing performance. Comfortable working in a fast‑paced, high‑growth, dynamic environment with ambiguity, multiple markets, and shifting priorities. Benefits 100% company‑funded health, dental, and vision plan for employees and immediate family members. Life insurance. Phone finance, headphone, home‑office equipment, and wellness perks. 30 days of Christmas bonus. 20 days paid vacation. 50% vacation premium. 13% saving funds. $2,000 MXN monthly grocery coupons. $2,000 USD annual co‑working travel perk. $2,000 USD annual professional development perk. Equal Employment Opportunity PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. PayJoy Principles Finance for the next billion Ownership Break through walls Live communication Transparency & directness Focus on scale Work‑life balance Embrace diversity Speed Active listening #J-18808-Ljbffr