Senior Trade Marketing Coordinator

**Meaningful Work From Day One**:The Senior Trade Marketing Specialist proposes, negotiates, and coordinates activations and activities aligned with the marketing and sales team. This role involves coordinating resources to ensure correct field execution, to increase takeaway and prominence of our brands, ultimately driving sales growth and market share.**What** **You** **Can** **Expect**:- Ensure the correct execution of trade marketing plans, including loyalty programs, visibility plans, and sales force contests, by effectively coordinating resources and collaborating with cross-functional teams.- Manageandcontrolbudgets,ensuringproperexecutionatthepointofsaleandalignmentwiththeannualcompanystrategy,trackingexpenses,andprovidingregularreportsonbudget utilizationandreturnoninvestment.- Participateintheconstructionandplanningofthetrademarketingcalendar,collaboratingwithmarketingandsalesteamstoidentifykeyinitiatives,timelines,andresourceallocationto supportoverallbusinessobjectives.- Providetrainingtosalesforceandin-plantpersonnelonshoppermarketingactivities,ensuringthey havetheknowledgeandtoolstoexecutepromotionalcampaignsand drivesaleseffectively.- Conductmarketvisitstomonitoractivities,gathercompetitiveintelligence,andidentifyopportunitiesforimprovement,providinginsightsandrecommendationstoenhancetrademarketingstrategiesandtactics.**What** **You** **Bring** **to** **the** **Table**:- 3-5 years of experience in trade marketing, shopper marketing, sales, or sales operations, demonstrating a strong understanding of trade channels, customer dynamics, and sales processes.- Experienceinnegotiatingandbuildingrelationshipswithstakeholders,includingsuppliersandcustomers.- Proactive,results-oriented,andself-motivated, abletoworkindependentlyandtakeinitiative.- Strongorganizationalandtimemanagementskills,withtheabilitytomanagemultipleprojectssimultaneouslyandmeetdeadlines.- Excellentcommunicationandinterpersonalskills.- Skilledinbudgetplanningandadministration.- ProficientinMicrosoftOfficeSuite.- 80%proficiencyinEnglish.**What** **Makes** **You** **Unique**:- You must be organized, prioritize your activities, and be an expert in database management and objection handling.- Storytelling: makingexternalandinternalclients engage withyourwork,proposals,presentations,conversations,etc.- Createanddodifferentthingsthatgenerateaccelerationinbusinessdevelopment.**Who** **We** **Are**:We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.**What** **We** **Offer**:Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.management and objection handling.\#jackdanielsBrown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.Business Area: Americas DivisionFunction: Trade MarketingCity:Naucalpan de JuárezState: MéxicoCountry: MEXReq ID: JR-