Senior SEO

**Position Summary**:The **Senior SEO & Web Analytics Specialist** will assist in strategy and lead execution of on/off-site SEO and web analytics strategy for the Applications brands. In this role you will promote data-driven decision making and work with other teams to outline SEO improvements, changes, and best practices. Including but not limited to setting up and managing analytics tools, such as Google Analytics and Search console to ensure accurate setup of new events, funnels, and reporting for various sites. By analyzing data and providing actionable insights, the Senior SEO & Analytics Manager will make informed decisions to optimize website performance and user experience.The Senior SEO & Analytics Specialist will own SEO efforts across various web properties. Including analyzing, accessing, and implementing content, keyword performance, A/B testing for new launches, identifying areas for improvement and recommendations to enhance organic search visibility.**What you’ll do**:- Execute SEO strategies to drive qualified traffic and conversions- Utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement- Set up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metrics- Manage online product related data, information, and content required for optimal digital customer experiences intended to increase brand preference and purchase opportunity- Provide support in researching and recommending SEO and social media optimization campaigns- Responsible for carrying out competitive analysis, as well as identifying gaps in the organization’s content or areas of improvement in their web design or structure- Strategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.g., conversion, bounce) and SERP performance (e.g., CTR, rankings)- Help to create and support digital marketing content/copy to use for website ranking purposes (e.g., page updates, blog posts, etc.)- Work cross-functionally with teams to collaborate on the assessment and output of strategies- Recommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility, and conversion- Report, Monitor and Report on Team and Individual KPIs**About you**:- Excellent written and verbal communication skills in English- 4+ years of SEO (with Google Analytics) experience- Understanding and ability to utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement- Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients- Must demonstrate an advanced understanding of User Experience and technical SEO Requirements- Must demonstrate an advanced understanding of Google Analytics (GA4), Search Console, and Tag Manager**What we offer**:- Work from anywhere - this is a remote opportunity- A competitive salary that values you and your unique skill sets- Career advancement & professional development opportunities to help you reach your full potential- Flexible work arrangements to support work/life balance**About us**:At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.Our HostPapa family values diversity and inclusion. We have a friendly company culture built on trust and respect spanning the entire company. With the acquisition of several companies into our product portfolio within the past year, we’re growing at an incredible rate and have ample opportunities for career growth.Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you- HostPapa is an equal opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team._- HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process._J3QpU4eMeT