Senior Data Analyst
hace 4 semanas
Zendesk is a service-first CRM company that builds powerful, customizable software designed to improve customer relationships. At Zendesk we encourage growth, innovation and believe in giving back to the communities we call home. We are currently seeking a Senior Growth Analyst who will primarily focus on analyzing our web experience and integrating it with product and marketing data to make informed decisions aligned with our ambitious goals.
Who we’re looking for:
You are a team player, a fun fact sharer, looking to inspire and be inspired, not needing sole credit for wins and able to support others selflessly. You are a spunky person with a curious mindset who actually enjoys a challenge and sees it as an opportunity.
Role Overview:
As a key member of our Online Business team within the Marketing organization, you will play a vital role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels. You will contribute to refining our marketing funnel and creating an exceptional online customer experience. You’ll report directly to the Senior Manager of Growth Analytics, supporting marketing leaders in their strategic initiatives.
What you’ll do:
Website and Landing Page Performance: Conduct in-depth analysis of website performance and landing pages, identifying key metrics that drive user engagement and conversions. Optimize landing pages to maximize conversion rates by implementing effective content and design elements.
User Experience and Conversion Optimization: Continuously improve the signup flow and buying experience by analyzing user behavior, identifying conversion opportunities, and optimizing online marketing strategies to enhance user engagement and drive conversions.
Data Integration: Utilize SQL and business intelligence (BI) tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
A/B Testing: Own analysis and reporting, partnering with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.
Monitor and Investigate Metrics: Diligently monitor metric performance and conduct in-depth investigations to understand the factors driving success in funnel metrics.
Cross-functional Collaboration: Collaborate with the Growth & Monetization product managers, Web team, Performance Marketing, and Marketing leaders to leverage data for measuring and proving success.
Dashboard Development: Utilize your creative thinking skills to design and develop insightful dashboards that enable teams to monitor their key performance indicators (KPIs) and initiatives effectively.
Desired Skills and Experience:
5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field.
Must have expert knowledge of SQL and the ability to perform effective querying involving multiple tables and subqueries. Experience with Google BigQuery is a plus.
Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, Adobe Target).
Familiarity with the fundamentals of web analytics platforms, including basic features, tracking implementations, goals, and audience segmentation.
Familiarity with marketing funnel reporting and industry KPIs, such as website sessions, MQLs, pipeline, conversion rates, and bookings.
Experience with BI tools (e.g., Explore, Tableau) and advanced Excel or Google Sheet functions.
Excellent written and verbal communication skills, with the ability to confidently present data and provide recommendations to senior-level stakeholders, even in ambiguous situations.
Where We Work:
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
About Us:
Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world.
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