Marketing Manager

**Descripción del empleo**The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance the hotel’s brand awareness, drive revenue growth, and position the property as a leading luxury destination in Cancún. This role oversees digital marketing, branding, PR, advertising, and promotional campaigns while ensuring alignment with the hotel’s business objectives.Key Responsibilities:1. Marketing Strategy & Brand Management:- Develop and implement comprehensive marketing plans to promote the hotel’s luxury positioning, dining outlets, spa, events, and guest experiences.- Maintain and strengthen the hotel’s brand identity, ensuring consistency across all channels (website, social media, print, etc.).- Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.2. Digital Marketing & Online Presence:- Lead social media strategy (Instagram, Facebook, LinkedIn, TikTok, etc.), engaging with influencers and generating visually compelling content.3. Public Relations & Media Relations:- Collaborate with PR agencies and media outlets to secure coverage in luxury travel publications, blogs, and broadcast channels.- Organize press trips, FAM tours, and media events to showcase the hotel’s offerings.- Handle crisis communications and maintain a positive brand reputation.4. Advertising & Promotions:- Plan and execute multi-channel advertising campaigns (print, digital, OTA partnerships, etc.).- Develop seasonal promotions, packages, and partnerships with luxury brands or local attractions.- Monitor campaign performance and ROI, adjusting strategies as needed.5. Content Creation & Storytelling:- Supervise the production of high-quality visual and written content (photos, videos, blogs, newsletters).- Ensure all marketing materials reflect the hotel’s luxury standards and appeal to target audiences (leisure travelers, honeymooners, corporate clients, etc.).6. Analytics & Reporting:- Track KPIs (website traffic, conversion rates, social engagement, revenue impact) and prepare regular reports for management.- Use data-driven insights to optimize marketing efforts and budget allocation.**Requisitos**- Qualifications & Skills:- Bachelor’s degree in Marketing, Communications, Hospitality, or related field.- 5+ years of marketing experience, preferably in luxury hotels/resorts or tourism.- Proficiency in analytics tools (Google Analytics, Meta Business Suite, CRM systems).- Excellent communication skills in English and Spanish (written and spoken).- Creative thinker with strong project management and leadership abilities.- Knowledge of the Cancún/Riviera Maya market and key travel industry trends- Preferred:- Experience with luxury hospitality brands.- Familiarity with hotel PMS/CRS systems (e.g., Opera, Canva).- Relationships with travel agencies, influencers, and media contact**Información adicional**What's in it for you...- The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.- The chance to challenge the norm and work in an environment that is both creative and rewarding.- Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.- A competitive package and plenty of opportunity for development.- Discounts across the entire Ennismore family of brands.