Omnichannel Lead

**Job Function**:MedTech Sales**Job Sub Function**:Clinical Sales - Hospital/Hospital Systems (Commission)**Job Category**:Professional**All Job Posting Locations**:Guadalajara, Jalisco, Mexico, Mexico City, Mexico**About MedTech**Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.**We are searching for the best talent for Omnichannel Lead to be in Mexico.****Purpose**:We are seeking a dynamic business partner who will be part of a team that is shaping and implementing digital marketing, omnichannel customer engagement and educational strategy as part of our digital transformation. Our aim is to enable medical devices to operate in a strategic, streamlined and interconnected way to provide a valuable holistic experience across our channels and achieve seamless customer experiences and increased customer loyalty.This will be done in close collaboration with cross-functional partners such as brand marketing, IT, commercial excellence, business intelligence and compliance departments.**You will be responsible for**:- Develop omni-channel engagement programs with initial focus on Ignis use cases- Act as connector responsible to create cohesive content and channel activation plans avoiding siloed activation efforts- Sit at the convergence of multiple disciplines in need, to amplify brand strategy, infrastructure development need and creative work to guide execution and measurement- Cultivate knowledge of omnichannel best practices and trends, disseminate this knowledge to the organization through reports, presentations, guidelines and processes,- Leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies in partnership with franchise marketing teams- Work with marketing teams to ensure content is appropriate to different channel needs- Develop approaches for how the paid, owned and earned channels touch the customer throughout their engagement journeys- Work with stakeholders (Commex, IT, Analytics) to contribute with ideas in multidisciplinary workstreams related to key capabilities, processes and systems development- Administer the KPIs dashboards to measure success and propose adaptations as necessary- Serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital best practices that are aligned with brand strategic imperatives and overall business objectives- Collaborate with the marketing team to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available- Engage with the broader organization- Engage with the various internal JJMD channel owners to understand the current capabilities, constraints and functional channel roadmaps, including Insights, Commercial Excellence, IT/BT, Comms and Digital.- Drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities- Measure and adapt- Set up key and expanded program metrics and align with developed dashboard algorithms- Consistently review program results, using available dashboard, to update strategic approach and support optimization- Ensure program KPIs are set to maximize ROI for Business/Franchise performance**Qualifications / Requirements**:- Bachelor’s Degree- English: high proficiency level. Additional languages preferred.- Experience working with agile/scrum development methodologies preferred- Minimum 3-5 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions- Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.- Familiarity with segmentation, analytics and direct experience with web measurement/analytics is preferred- Solid understanding of customer facing technology and an ability to articulate its impact to brands and relevant stakeholders- Excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrixed organization- Able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people.- Able to collaborate successfully and form relationships with internal teams, suppliers and external partners.- Strong attention to detail and results orientation; high work ethic and persistence to drive an initiative to completion; a “roll up the sleeves” attitude towards tackling a challenge- Exceptional writing, communication, presentation and influence skills.- The role could require up to 20% travel.