Demand Generation Manager

hace 2 semanas


Ciudad de México Incrementum A tiempo completo

**About the Role**:**Key Responsibilities**:**1. Demand Generation Strategy Development**- Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion.- Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes.**2. Campaign Management & Optimization**- Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies.- Collaborate with cross-functional teams (content, product marketing, sales) to ensure alignment and cohesive execution.- Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness.**3. Data Analysis & Reporting**- Utilize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to track campaign performance and provide actionable insights.- Develop dashboards and reports to measure KPIs, pipeline impact, and ROI of demand generation efforts.- Present data-driven recommendations to leadership to refine strategy and improve campaign performance.**4. Lead Nurturing & Funnel Optimization**- Develop automated nurture programs to engage prospects across the buyer's journey.- Implement lead scoring models to identify and prioritize high-intent prospects.- Ensure smooth handoff of leads from marketing to sales and improve lead follow-up processes.**5. Market Research & Competitive Analysis**- Conduct market research to identify new opportunities, trends, and competitor strategies.- Leverage insights to inform content, campaign, and messaging strategies.**Qualifications**:- 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment.- Proven success in developing and executing multi-channel marketing campaigns that drive revenue growth.- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).- Strong analytical skills with the ability to translate data into actionable insights.- Excellent communication and collaboration skills, with experience working cross-functionally.- Bachelor's degree in Marketing, Business, or related field; a Master's degree is a plus.- Ability to thrive in a fast-paced, high-growth startup environment.**What We Offer**:- **Competitive Compensation**:Base salary with performance-based bonuses.- **Flexible Work Environment**:Remote-friendly culture with flexible working hours.- **Professional Development**:Opportunities for growth and learning within a dynamic team.- **Comprehensive Benefits Package**:Health, dental, vision, and 401(k) options.- **Collaborative Culture**:Work with a passionate and talented team driving impact in the industry.



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