Google Ads Manager

We are seeking an experienced Google Ads Manager to plan, build, execute, and optimize paid search and paid media campaigns across Google Search, Display Network, and YouTube. This role owns end-to-end campaign performance, from keyword strategy and account structure to bid optimization, creative testing, and conversion tracking.This role requires deep platform expertise—not automated-only or “set-it-and-forget-it” management—and a strong understanding of how paid search fits into a broader digital acquisition strategy.**Working hours: 9:00 AM - 5:00 PM****Key Responsibilities**:- **Campaign Strategy & Planning**:- Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).- Architect clean, scalable account structures by campaign, intent, product, and funnel stage.- Define KPIs, benchmarks, and testing roadmaps.- **Account Setup & Execution**,**Build and manage campaigns across:- Google Search- Google Display Network (GDN)- YouTube Ads- Conduct keyword research, including:- High-intent and long-tail keywords- Competitor and conquesting strategies- **Negative keyword management**:- Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.- **Ad Copy & Creative**, Write and test:- Responsive Search Ads (RSAs)- Display and YouTube ad messaging- Optimize:- Headlines- Descriptions- Extensions (sitelinks, callouts, structured snippets)- Collaborate with creative teams for YouTube and display assets.- **Optimization & Performance Management**, Monitor performance daily and optimize for:- CTR- Quality Score- CPC- CPA / ROAS- Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.- Continuously improve Quality Score and impression share.- **Tracking, Attribution & Analytics**, Ensure proper setup and validation of:- Conversion tracking- GA4 integrations- Google Tag Manager- Analyze performance across devices, audiences, and intent signals.- Understand attribution models and their impact on reporting.- **Reporting & Insights**, Deliver weekly and monthly performance reports with:- Clear insights- Trend analysis- Optimization recommendations- Communicate performance in business terms, not just metrics.- **Platform & Best Practices**, Stay current on:- Google Ads product updates- Policy changes- Automation and AI-driven features- Balance automation with manual oversight and testing discipline.**Required Qualifications**:- 3-6+ years of hands-on Google Ads experience- Proven success managing:- Search campaigns at scale- Multi-campaign account structures- Strong understanding of:- Keyword intent and match types- Quality Score mechanics- Conversion optimization- Experience managing significant monthly ad spend with accountability for results**Preferred Qualifications**:- Experience with: YouTube performance campaigns- Display remarketing- Performance Max (with manual oversight)- Familiarity with:- GA4- Google Tag Manager- CRM integrations- Experience in B2B, SaaS, e-commerce, or regulated industries**What Success Looks Like (First 90 Days)**:- Account structure is clean, documented, and scalable.- Conversion tracking is accurate and validated.- Clear testing roadmap is active.- CPA / ROAS trends are improving.- Budget pacing is controlled and efficient.**Ideal Traits**:- Highly analytical and detail-oriented- Performance-driven mindset- Comfortable owning results and budgets- Strong communicator with stakeholders and creative teams**About 1840 & Company**1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.