Genai Art Director

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.As a part of **The**Brandtech** Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.**Role**:GenAI Art Director**Location**:Remote (Mexico)**Language**:Proficiency in English is required as we are a global business**About the role**:Awareness and adoption of GenAI technology has transformed advertising, unlocking exciting new creative possibilities and redefining the role of art direction in marketing. We're looking for a hands-on GenAI Art Director to shape and execute high-impact advertising content across multiple channels and formats by leveraging both traditional design skills and AI-powered tools. You will be actively involved in the ideation, visual development, and execution of marketing assets for digital and social, across both static and video formats.**What**you'll** be doing**:- Work collaboratively with GenAI Creators, Copywriters, Motion Designers, and Project Managers to craft campaigns across multiple formats and platforms.- Provide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.- Develop and refine concepts, storyboards, and moodboards - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.- Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.- Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.- Inspire and guide other designers and motion talent, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.- Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.- Continuously research, evaluate, and implement new GenAI tools, staying at the forefront of what's possible and sharing insights with the broader team.- Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.- Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools. You'll have access to a wide range of internal resources to help stay ahead of the curve.You are expected to maintain active AI proficiency by:- Completing ongoing, structured internal AI training, including Pencil.- Continuously upskilling with our approved AI tools, including Pencil.- Staying up to date with evolving AI trends through internal resources.- Collaborating and contributing to AI knowledge-sharing sessions, embracing our culture of learning.**What**you'll** need**:- 8+ years' experience in advertising creative development- Art Direction or senior creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns.- Proven Art Direction portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work)- Experience working with and directing multidisciplinary creative teams, including designers, motion artists, and editors—guiding and overseeing project execution.- Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3 etc. (Training on our specific platform, Pencil, will be provided.)- A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.- Strong retouching skills.- Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.- Advanced proficiency in Adobe Creative Cloud.- Advanced visual st