Sales Manager- Conveniencia

:General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.Descripción del empleo:The Sales Manager for Convenience Stores in Mexico is responsible for driving topline growth, optimizing in-store execution, and strengthening distributor engagement to expand market share and profitability for General Mills brands. This role requires strategic planning, strong customer relationship management, and data-driven decision-making to maximize business opportunities. The position demands a high level of collaboration with distributors and internal cross-functional teams to plan, develop, and execute best-in-class trade strategies, promotional activities, and the launch of key initiatives that drive sustainable growth while ensuring an efficient and engaging shopping experience for customers.Core Responsibilities of the role:Sales Growth & Market Execution- Design and implement sales plans by cluster and product category.- Develop and execute sales strategies to accelerate growth through improved distribution, promotions, and in-store execution.- Strengthen distributor partnerships to optimize product availability, visibility, and execution at the point of sale.- Lead and execute key initiatives, including planograms, promotions, and customized go-to-market plans, aligned with priority brand strategies.- Conduct trade and field visits to assess execution quality, gather insights, and identify areas for improvement.Strategic Planning & Budget Management- Define and implement short- and long-term customer/channel-specific growth strategies to drive sustainable business expansion and market penetration.- Lead and oversee key seasonal commercial planning, product launches and trade execution.- Develop and monitor annual budget planning, including volume forecasting and trade investment optimization.- Conduct monthly assessments and business reviews in collaboration with the distributor to evaluate business targets, risks, and opportunities.- Set KPIs and ensure performance tracking, reporting, and continuous improvement.Customer Relationship Management- Build strong and long-lasting relationships with key distributor team and key customers.- Align business goals between General Mills, distributor, and customers through Joint Business Planning (JBP).- Ensure effective promotional planning and execution to maximize ROI and sales impact.- Support product launches with customized go-to-market materials and presentations tailored to each retail partner.- Train and develop distributor sales teams to achieve and sustain Class A execution.Operating plan execution and management:- Increase expansion of freezer placement based on socioeconomic level, geographic location, and in-store availability.- Manage inventory rotation to avoid shrinkage with customers.- Work closely with Category Trade, distributor sales force, marketing, and sales teams to ensure alignment and execution excellence.- Monitor and evaluate in-store execution, using customer insights and market dynamics to refine strategies and optimize trade spending.- Oversee distributor operations, ensuring adherence to agreed-upon processes, and recommend improvements when needed.- Conduct periodic trade visits to markets to inform and align distributors on new plans and follow up on implementation.Demand Planning & Process Optimization- Develop a 12-18 month rolling demand plan aligned with business objectives.- Improve forecast accuracy and reduce bias through structured planning and execution.- Lead data-driven decision-making, providing actionable insights to optimize trade strategies.Education & Experience:- Bachelor’s degree in marketing, business management, finance or similar studies.- Experience as KAM or a similar role- English: advanced intermediate- 5-7 years of experience in Sales, Category Management, or Trade Marketing within the CPG industry.- Self driven, fast learner- Ability to connect and interact remotely with people in other locations.**Preferred qualifications**:- Skills: Good negotiator, sales strategy, team player, empathetic.- Data-Driven Decision Making: Ability to translate insights into actionable strategies for sales growth.- Continuous Improvement Mindset: Ability to drive efficiency, innovation, and category leadership in sales execution.- Category Expertise: Strong understanding of snacking, ice cream, and baking mixes categories.- Go-To-Market Strategy Knowledge: Proven experience with distributor networks, promotional planning, and re