Branding Manager

The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.**Responsibilities**:- In addition, this role will include the creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications.- Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees, managing and implementing all direct mail campaigns for existing clients and ensure that the business complies with regulatory requirements and regulators’ mandates.**Qualifications**:- 5-8 years of relevant work experience- Excellent written and verbal communication skills- ability to meet tight deadlines, manage multiple projects at once, and work well under pressure Detail and customer-service oriented Ability to work well independently, as well as part of a team, and interact with all levels of management Excellent interpersonal skills to negotiate and influence Advanced knowledge and experience with Microsoft Office Profound ability to multi-task and prioritize among several projects and initiatives Working cross-functionally and experience with ambiguity and managing complexities Excellent digital marketing competence across search, display, paid media and measurement**Education**:- Bachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.The branding manager will be in charge of identifying, proposing and developing a variety of branding strategies to improve brand awareness and brand preference. Responsible of Branding Campaigns and supporting a broad range of Product Management employees, to ensure the correct implementation of brand strategy and guidelines. Additionally, this role will be responsible of budget and trademarks management together with Finance and Legal teams.**Responsibilities**:- Monitor and analyze Brand Metrics to make strategic decisions. Constant brand tracking and follow up of dashboard metrics to maximize efficiency. Deep dive to study key area trends.- 360° Branding campaigns: end to end process. (strategy, creative concept review, media channels, execution and real time optimization).- Manage administration processes, contributing to best practices and process improvement.- Analysis of online and offline channels to identify areas of improvement.- Develop and drive effective integrated marketing campaigns.- Partner with external and internal 3rd parties to achieve common goals.- Create engagement communication strategy and prioritize to create consistency in message, design and delivery across channels.- Manage strategic program roadmap, program/product launch, and program marketing to gain maximum benefit from each product.- Oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace.**Qualifications**:- 3-5 years of relevant experience in marketing or financial sector- ** English advanced (necessary)**:- Experience with project management, Ability to work in multiple projects, challenges and meet tight deadlines- Preferrable experience in the industry (practices and standards)- Ability to develop strategy, resources, and inspire a diverse set of individuals- Clear and concise written and verbal communication. Impecable spelling and good drafting skills.- Creative skills.- **Job Family Group**:Marketing- **Job Family**:Marketing Generalist- **Time Type**:Full time- Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.View the **EEO Policy Statement**.View the **Pay Transparency P