Digital Marketing Specialist

hace 1 semana

Benito Juárez, México TechTrex Inc.KioSoft Technologies LLC A tiempo completo

KioSoft Technologies (“KioSoft”) is a growing hardware/software company providing turnkey custom solutions for the Commercial Laundry, Vending, and other unattended Payment Industries. KioSoft has operations in the United States, Canada, China, Korea, and authorized dealers worldwide.We are currently looking for a Digital Marketing Specialist to join our team in Mexico City, to drive digital growth and engagement across our B2B and D2C businesses. This role is perfect for a strategic and results-driven marketer who thrives in a fast-paced environment and is passionate about leveraging digital channels to generate leads, enhance brand awareness, and optimize customer engagement.**Please submit resumes in English ONLY**Key Responsibilities- Lead Generation & Nurturing: Plan and execute lead nurture campaigns for our B2B business, driving conversions and customer engagement.- Customer Marketing: Implement strategies to enhance customer lifetime value through upselling, cross-selling, and retention campaigns.- Paid Digital Advertising: Execute and optimize paid digital campaigns across platforms, including social media and search.- Campaign Optimization & A/B Testing: Identify opportunities for A/B testing to improve audience targeting, creative assets, and landing page performance.- Performance Analytics: Analyze campaign data, generate reports, and continuously optimize the channel mix, spend, and strategy.- Collaborate with Digital Marketing Consultant: Support the development of landing pages, ad content, and creative assets.- Digital Publication Partnerships: Manage campaigns with digital publications, including ideation and creative briefing.- Brand Awareness & Footfall Campaigns: Plan and execute initiatives to drive brand visibility and foot traffic for our RC Coffee Cafés.- Website & SEO Management: Maintain and optimize the company website, improving organic search rankings through strategic SEO initiatives.- App Monetization: Manage and report on app monetization strategies via Google AdMob.- Other Duties: Support additional digital marketing initiatives as required.Qualifications & Skills- Proficiency with marketing platforms like HubSpot, Mailchimp, and Google Ads.- Solid understanding of SEO best practices and website optimization.- Analytical mindset with experience using tools like Google Analytics and Excel for reporting.- Strong project management and stakeholder collaboration skills.- Self-starter with a proactive mindset and a passion for driving change.- Excellent written and verbal communication skills.**Please submit resumes in English ONLY**- Please Note:_

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