Senior Director Franchise Operations

hace 3 semanas

Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

Location(s): Mexico

City/Cities: Mexico

Job Posting End Date: March 12, 2025

Job Description Summary:

Why being part of Coca-Cola Mexico?

We're accelerating our growth momentum over the last 3 years despite being the largest KO Market in Latam with the highest per-capita in the World. Continuously improving everything that we do. We are a winning and diverse team with a strong collaboration culture, that takes time to celebrate, recognize and develop our team members, with +92 Engagement score. We are part of a diverse network of locally connected bottling partners. We do have strong ESG policies, we're returning every drop of water we use to communities and nature and the largest PET recycling plants in Latam. We empower our team members to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

What You'll Do for Us

  • The Franchise Leadership Senior Director role is part of the Senior Leadership of Mexico South Region (+2.5B UC) being responsible for the growth agenda for the Region, leading the Network, aligning the local/regional strategy and plans with our "Bottlers" as well being an orchestrator of all The Coca-Cola Company Resources. Manages the day-to-day operations to ensure business results in the region. Leads strategic, operational, Value creation and commercial projects involving the "Bottler".
  • Net Revenue/ UC is one of the most important opportunities in Mexico. This position will have a Key Role in Value Creation for the Region, leading and executing initiatives for On Premise TT, SS Mix, Premiunization, RGM and Front Line Digital (B2C and D2C).
  • Manages the day-to-day operations of the franchise incl. marketing, commercial and financial; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.

Key Responsibilities:

  • Define the local/regional strategy and develop the plan to maximize the business opportunity with the Bottler´s Senior/Regional.
  • Lead the execution of Strategic Business Priorities, by empowering Bottler´s Senior/Regional Leadership Teams.
  • Act with discipline to ensure decision making and results tracking to effective management routines across different levels (Senior, functional, workstreams).
  • Deep market understanding to ensure correct decision making and strategy adjustments/improvements as necessary.
  • Manage relationships with specific stakeholders i.e. shareholders and senior bottler management.
  • Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
  • Include any financial information the role is responsible for (NR, DME, OPEX, size of managed teams and typical roles).
  • Goals and/or strategies for the role focus on long term (3+ years).
  • Guide and collaborate with bottler in the decision-making process involved in key areas such as RGM, budget and other commercial initiatives.
  • Act with a high level of autonomy so decision making must be sound and mindful of KO and bottler impacts in guidelines, principles and impact.
  • Continuously find new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities.

Qualifications and Requirements:

  • Fluent English and Spanish
  • 10 - 15 years within the KO System minimum or within the Industry
  • Trade Marketing, Financial, RGM, Digital and Commercial experience
  • Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On Premise channel)
  • Strong abilities to influence strategic communication
  • Great skills with Leadership, problem solving and team management
  • Expertise with project management, process management and team building
  • Excellent written and oral communication skills

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants.
  • Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
  • Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
  • Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered lets you bring your best self to work.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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