Content & Community Lead

As a **Content & Community Lead **, the work you do here will have a direct impact on millions of users across Mexico. You are a master of spoken and written words to help educate, excite, and promote our expansion in a rapidly changing wellness space. Your skills are grounded as a writer but your impact on the customer experience goes way beyond words. You possess a talent for transforming great ideas into engaging content and has a passion for storytelling and managing the digital channels (web, social media etc.). We are looking for a creative who enjoys selling their ideas as much as they love crafting them.**What we are looking for in you**- Content that is Discoverable, Findable, Usable, and Maintainable is your jam- Proficient in defining key messages to create accurate, organized, compelling, and approvable content assets across formats- Passion and know-how of the wellness industry and its respective targets- Knowledge of content strategy and UX best practices- Bachelor’s degree in business, marketing, technology, or a relevant field of study- Prior experience articulating content marketing strategies & community management of various digital channels (websites, social media, kiosks etc.) with a clear onus on users, data, buyer personas and channel affinity.- Experience working with brand marketing, marketing automation tools, content management systems, social media tools- Around 3-5 years of professional experience working in with Content Marketing, Community Management/Web Mastering and Content Writing.- Strong communication skills in Spanish and English — you clearly articulate your recommendations and decisions, whether verbal or written. (Experience with Copywriting in English is not a must, but is a plus)- Ability to manage multiple tasks simultaneously and excels at time management- Excels in team-oriented environments; works best in a team- Analytical, results-oriented, and impact minded**What you can look forward to in the job**- Own & create holistic modular content strategies accompanied by a detailed editorial calendar focused on hyper-personalized targeting that consists of awareness, consideration, conversion and advocacy across all digital channels and medias- Manage and lead the Social Media community of _kinezis _including publications, user support and strategies connected to amplifying the community of _kinezis _.- Conduct competitive content reviews. Audit existing content, including its overarching architecture and organization in the form of written, audio, visual, and other content types.- Drive and participate in user research activities and help find and articulate actionable user insights to guide content strategy.- Determine user needs by working backwards from FAQs, user research, and partnering with product owners to define personalized content types and messaging.- Compellingly communicate kinezis’s story and design sensibility to envision and organize how content will be presented in online and offline formats.- Create digital asset meta documentation including URLs, SEO tags, OG tags, Alt tags, meta descriptions, and more.- Work with creative teams to specify visual assets, design, and content treatment, as well as ensure that user interface requirements are met.- Monitor, and interpret trends in multicultural and general market culture to identify commonalities and nuances of content consumption among our customer groups.**The Nice-to-Haves**- Experience with Copywriting in English is not a must, but is a plus- Experience with analytics tools - Google Analytics etc.- Experience with content marketing tools - Hubspot, Hootsuite, Buffer etc.- Expertize in localization and the challenges of writing for a global audience.- Project management experience specifically with Agile & SAFe methods- Experience working in a creative agency, consulting capacity and/ or startup is a plus.- Experience working within any of the strategic areas of Branding, UX Research, Product Design, Creative Design, Product Management, Consulting and SEO is a real plus.