Marketing Director

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership. The Director of Marketing will direct and coordinate marketing strategies and activities for assigned brands and products and will be responsible for initiating and executing spending, pricing, product packaging, media promotion, and copy strategies. The Director of Marketing will lead a team that markets brands to a local, regional or global community using both well-established and innovative techniques. The Director of Marketing's team will direct and coordinate marketing strategies and activities for assigned brands, and will be tasked with driving the business in the following areas : New Product Development (idea generation, screening, concept development, and testing, formulation of marketing strategies, business analysis, production, market testing, and commercialization). Brand Equity & Share Growth (brand value, market share, brand and market growth, and decision-making for the effective handling of brands). Channel & Retail Customer Development (activities related to channel and retail customer growth and improvement). Consumer / End-user Communication (advertising, promotion, packaging, public relations). Marketing Research (planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis). Job Responsibilities Brand Strategy Accountable for recommending the brand(s)’ or product grouping(s)’ long-term vision, strategies, and 3-5 year financial targets. Clearly communicates direction across business segments. Accountable for brand positioning, and setting the bulls-eye consumer target consistent with consumer insights. Recommends the role of sub-brand(s) and endorsed brand(s) relative to the master brand(s) and any regional and / or channel adaptations. Works collaboratively with design community to recommend a global brand(s) style guide, ensuring consistency with brand positioning. Approves product packaging designs to be consistent with product communications hierarchy and brand(s) style guide. Works collaboratively with graphics to lead global designs. Innovation and Product Portfolio Management Works collaboratively with the corresponding areas to lead development of and recommend a brand’s innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Agrees to the business case for new products, including estimating sales and gathering financial information. Agrees to post-launch success metrics. Builds findings into strategies and plans. Identifies category trends and future sources of growth through technology(ies), platform identification, product category(ies) expansion, and / or geographic expansion. Recommends product portfolio strategy, including product classes to enter, exit, and maintain. Consumer and Market Insights Works collaboratively with consumer insights to recommend a research budget based upon prioritized brand and research needs. Agrees to marketing metrics, key brand, and quality measures to track. Builds findings into strategies and plans. Agrees to and participates in or observes custom consumer research. Builds insight findings into brand strategies and plans. Pricing Works collaboratively across cross-functional team to recommend pricing objectives, strategies, and guardrails. Agrees to go-to-market pricing to extract maximum value on new and existing products. Oversees brand team in managing price across channels and customers. Resolves pricing issues across channels / customers. Approves action steps that arise from own-brand and competitive tracking. Manages a price audit if needed to better understand current price position. Integrated Marketing Planning Accountable for delivering marketing objectives, strategies, and a bulls-eye target for the upcoming year. Ensures that creative briefs are clear and consistent with brand strategy and message objectives to deliver the optimal creative output for the brand. Oversees brand team in managing the annual situation assessment. Recommends top brand priorities for upcoming year drawn from business implications. Works collaboratively with marketing communications and marketing agencies to finalize an integrated marketing plan that achieves marketing objectives and is on budget. Ensures consistency between marketing plan and point-of-purchase trade plans. Resolves conflict. Presents brand strategy and consumer insights at customer-specific and internal sales presentations. Approves product selling materials and samples. Reviews ROI results for key initiatives. Builds findings into strategies and plans. Financial Management Works collaboratively with finance to recommend base and stretch revenue, gross margin, and goals for the upcoming year. Oversees brand manager in assessment of financial performance versus targets. Agrees to incremental programming to close any gaps based upon incremental revenue and net profit generated. Improves marketing ROI Works collaboratively with finance to communicate drivers of and changes in product cost and provides recommendations on how to resolve unfavorable product cost. Works collaboratively with operations / sourcing to develop an ongoing pipeline of productivity initiatives that drive best cost while maintaining an acceptable level of product quality. Collaborates cross functionally to develop inventory reduction target and leads reducing inventory. Approves E&O disposition plan. Sets an annual pruning target and leads reducing SKU’s. Oversees manager in SKU pruning identification and execution. Organization Role and Structure and Talent Management Recommends the hierarchy and structure of the brand management team. Sets clear objectives and prioritizes initiatives for the team. Assigns clear projects and tasks to direct reports, and coaches and develops their skills. Collaborates with brand management peers to share marketing best practices. Uses appropriate decision-making and approval processes in a timely manner. Acts upon recommendations to streamline and simplify brand and business processes. Directs the overall ‘day-to-day’ operations of the brand and business, including developing materials for corporate strategy and business review meetings. Agrees to a clear statement of work or project scope and compensation for all marketing agencies before beginning work. Participates in and helps organize brand management recruiting events and interviews. Qualifications & Experienced Required Bachelor’s degree in Marketing, Business Administration or related fields. English Adavanced level and Excel / Power Point / Office 365 proficency.Expert on Retail Environment, Customer Marketing & Shopper Marketing on Consumer Company for at least 10 years. 7+ years experience as Marketing Director within the Massive Consumer Products Market, proven campaign experience, ability to manage budget, digital marketing forms such as social media marketing and content marketing. Advance Financial knowledge managing P&L variables and ROI analysis. Self-driven, results-oriented with a positive outlook and a clear focus on strategy and tactics that will drive business growth and profit. Capable of resolving issues in a timely manner and proactively seizing emerging opportunities. Strong leadership skills, Works with business stakeholders to anticipate upcoming needs in a changing business environment Able to build high performance teams, excellent team leadership and interpersonal skills; ability to persuade, communicate vision and motivate people at every level, cooperative working style. Strong Diverse, Inclusive and Belonging leadership expertise, to make feel people comfortable and bring all theirselves to work, as well to be the principal ambassador. Excellent integration, disciplined process orientation, capable of leading teams to make decisions independently. Reliable, tolerant, resilient, and determined Good interpersonal and communications skills (written and oral English) and a keen ability to interact with various internal & international Sr Management constituencies #J-18808-Ljbffr