Product Development Manager
hace 4 semanas
- Responsible for:
Manage and lead the DV team, ensuring proper follow-up on priorities and fostering talent development.
Conduct and update market research studies: (segmentation, competition analysis, tracking dynamic forces) to continuously enhance market knowledge by client type, contributing to business and strategic plans.- Contribute to implementing sales campaigns: for both commercial and development products to generate demand and achieve sales targets.
- Utilize the marketing mix: (Product, Price, Place, Promotion) in developing and executing sales campaigns for both commercial and development portfolios.
- Develop strategies for scheduling, coordinating, and implementing development trials: (DV1 and DV2 plans) in the country and segment, with objectives to:
- Assess the agronomic performance and adaptability of varieties compared to market leaders.
- Evaluate the variety’s adaptability to target distribution and consumption chains.
- Conclude trial plans after deep analysis.
- Identify competitive advantages, selling points, and challenges to overcome.
- Allocate seed samples: for development trials within the area and segment, monitor and control sample shipments, ensuring compliance with timelines.
- Provide feedback to stakeholders: on varieties being tested, prepare and propose development plans for subsequent years, and report on additional needs and market developments.
- Prepare a 5-year DV MT Plan: establishing forecasts (volume, turnover and Market Share expectations) for the initial sales years of new varieties in DV1 and DV2 phases.
- Ensure life cycle management: of the subsidiary portfolio in alignment with the company’s overall strategy.
- Develop and implement product launches: ensuring proper product positioning and providing strong arguments (unique value proposition) to the sales team.
- Guide and animate the Local Crop Team: to ensure marketing and DV priorities are included in the demand generation plan (sales campaign) and that crop information is shared in a common share-point accessible to all team members.
- Ensure the DV team utilizes digital tools: effectively.
- Update and analyze DV KPIs.
- Ensure DV priorities alignment: with sales team and Product Managers.
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