Content Manager

hace 4 semanas

Ciudad de México APLAZO, S.A. DE C.V. APL200511RL7 A tiempo completo

**Role’s Mission**Develop and execute the content creation strategy for Aplazo. Lead creative direction and concept development for initiatives that engage and inspire both internal and external audiences.**Key responsibilities**- Lead and engage the Communications Content Creation team (agencies + internal team)- Create engaging content (stories, speeches, videos, photography, etc.) and communication tools (e.g. presentations, newsletters) that follow Brand Communication’s creative vision in style, quality, messaging and tone of voice.- Drive creative vendor strategy and direct efforts of external vendors (e.g. copywriting, photography, graphic design, video production and editing, etc.); manage contracts, budget and external efforts- Proactively partner with Digital Team to understand and deliver against key objectives by conceptualizing, pitching and creating effective content- Provide comprehensive expertise for assigned functional areas towards team and business partners.- Partner with Product Marketing team to align priorities, update on initiatives and share best practices- Ensure smooth operation of the business by taking on ownership for related actions.- Interpret analytical insights to continuously improve content performance**Requirements**:Must have- **Experience**: Experience in working in FMCG companies and Creative agencies working with local & global brands, background for 10+ years in Mexico or another region.- **Years of experience**:At least 10+ years of work experience in in an established creative and/or studio environment- **Technical skills**:- Superior storytelling and visual communication skills with a very broad knowledge of creating and editing a variety of visual formats- Thorough experience in leading a team and managing editorial content- Proven ability to advise senior executives on communication concepts and content strategies- Skilled communicator able to articulate complex ideas and business issues verbally and in writing- Strong understanding and interest in the future of interactive media, particularly digital technology- Collaborative, team-oriented work style who can drive cultural change- Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities- Soft skills:- Comprehensive understanding of business topics, Web 2./social media and off/online marketing activities- Proven experience driving a corporate culture to engage employees- Proven experience successfully supporting communications for cross-functional teams- Academic background (studies or certifications): Bachelor’s degree from a four-year college or university in digital media design, marketing, communications or related field- Languages: Fluent in English & Spanish (Strong ability to communicate and team capabilities)

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