Lucas Sr Brand Manager

hace 6 horas

querétaro, México Mars A tiempo completo

Overview Job Description A Mars Snacking brand custodian with responsibility and accountability for adapting global strategy and marketing activity into the Mexican Market based on local consumer insights to achieve brand objectives. The Brand Manager must have a profound understanding of regional strategy as well as local markets, with the ability to consolidate and develop an overarching marketing strategy and plan to drive synergy and optimum results for the region. This role should also possess strong communication and influencing skills to represent the market within the region and to inspire cross-functional teams to deliver the category and brand ambition and objectives. This role is expected to work onsite in the QRO HQ. Responsibilities Develop and ensure the end to end execution of the marketing brand strategy and initiatives to fit consumer and customer needs. Develop short- and long-term marketing strategies, product development, innovation and brand plans in the local market. Strong and close collaboration with cross-functional One Demand team members to ensure the flawless execution of activation strategies, communication and promotional plans, pricing strategies, new product launches, and distribution priorities. Accountable for brand’s P&L while delivering consistent brand profitable growth. Monitor, analyze, and evaluate domestic market trends, customer behavior, and competitor activity to identify market opportunities. Qualifications University Degree, preferably in Business/Marketing/Engineering At least 5 plus years of working experience in marketing related field (FMCG preferred). Minimum of 5 years’ experience in developing future innovation pipelines, relevant brand building and strategic marketing strategies and communications across channels. Strong analytical skills by turning data into insights, strategic thinking, managing stakeholders, influencing others and communication skills. Ability to manage several different and complex projects at the same time. Fluent in English & Spanish. Strong demonstrated experience in growing categories and addressing strategically wide spaces opportunities from the price, pack architecture standpoint, understanding each channel DNA. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. #J-18808-Ljbffr

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