Digital Marketing Coordinator
hace 3 semanas
Company DescriptionWhen you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. You'll join our diverse community of colleagues who are all unified by a shared desire to make a difference in education. So come join us and begin the most gratifying next chapter of your career.**Job Description**:Reporting to the Digital Marketing Specialist, NOA HED, the Digital Marketing Coordinator will support the Regional Marketing team in the execution and delivery of digital campaigns and assets to attract and engage a base of academic professionals in target higher education institutions in North America (United States & Canada) with a specific focus on paid media advertising and campaigns.**What you will do**- Develop promotional plans for digital campaigns, what a specific focus in paid media;- Manage the media buying planning for ads campaigns, including social media, programmatic and educational newsletters blasts;- Run targeted campaigns via LinkedIn Ads and Inmail;- Run A/B experiments to identify the best titles and copy that attract the most interest;- Be able to report on campaigns success and how it contributes to overall pipeline attainment;- Manage lists and identify segmentations that will maximize the campaign reach;- Work in collaboration with the Regional Marketing team members and support the team in tasks and projects, as necessary.Qualifications**Education/Experience**- Bachelor's Degree or equivalent experience;- +2 years of experience in Digital Marketing;- Must have experience working with social media ads, especially on LinkedIn- Experience as a user of Tii solutions is a plus- Experience working in the HED or EdTech sectors is a plus.**Skills/Behaviors**- Knowledge of CRM tools: Hubspot and/or Pardot- Knowledge of workflow platforms (Asana)- Knowledge of HTML a plus- Interest in EdTech/education sectors- Good writing skills- Global mindset- Open-minded and eager to learn- Agile mentality- CollaborativeAdditional Information**Our Mission** is to ensure the integrity of global education and meaningfully improve learning outcomes.**Our Values** underpin everything we do.- **Customer-Centric** - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.- **Passion for Learning** - We seek out teammates that are constantly learning and growing and build a workplace that enables them to do so.- **Integrity** - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.- **Action & Ownership** - We have a bias toward action and empower teammates to make decisions.- **One Team** - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.- **Global Mindset**:- We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.**Seeing Beyond the Job Ad
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