Remote E-commerce Director for a U.s. Supplement Brand

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.Our client is redefining hydration with science-backed, premium electrolyte powders made from French Sel Gris, zero sugar, and organic ingredients. In under a year, they've reached $6M+ in monthly revenue by offering a clean, effective alternative to brands like Liquid IV and LMNT—without sacrificing taste or performance.More than a supplement brand, they’re leading a movement in hydration science, expanding into energy (featuring paraxanthine) and immunity. With a $38M+ retail rollout planned for 2026, this fast-moving team is set to disrupt the wellness space in a big way.**Role Overview**:We’re looking for a Director of Ecommerce to lead our digital revenue engine and drive explosive growth across DTC, Amazon, and Shopify. Reporting directly to the CEO and partnering closely with the Chief Revenue Officer, you’ll shape high-level strategy while owning day-to-day execution across all ecommerce touchpoints.This is a high-impact, high-visibility role for someone who thrives in a fast-paced, scaling environment and wants to build something truly extraordinary. You’ll be the strategic force behind our ecommerce ecosystem—optimizing everything from first click to repeat purchase. If you’re data-driven, conversion-obsessed, and ready to scale a disruptive brand to nine figures, we want to talk.**Your responsibilities**:**Revenue Growth & Strategy**:- Own DTC revenue growth targets and drive margin optimization across all ecommerce channels- Develop and execute a holistic ecommerce strategy aligned with company-wide growth goals- Lead Amazon growth through team oversight and performance-driven operations- Support retail expansion with integrated digital strategy and omnichannel coordination**Shopify Excellence & Site Operations**:- Own Shopify site strategy, ongoing enhancements, and platform optimization- Oversee conversion rate optimization (CRO), A/B testing, and PDP performance- Drive continuous UX improvements to enhance customer experience and boost conversion- Implement and refine checkout flows, subscription programs, and end-to-end customer journey**Analytics & Performance Management**:- Build advanced ecommerce forecasting models and manage inventory flow- Optimize LTV: CAC ratios through strategic funnel improvements and tech stack leverage- Lead analytics efforts around margin control, AOV growth, and customer lifecycle strategies- Develop and maintain real-time dashboards and KPI tracking for full visibility**Cross-Functional Leadership**:- Collaborate cross-functionally with creative, retention, and ops teams to execute flawlessly- Manage and mentor ecommerce team members and agency partners- Align closely with product development on new SKU launches and go-to-market strategy- Partner with marketing to align campaign planning and performance optimization**Requirements**:- Fluent in English with strong written and oral communication skills- Over 7 years of leadership experience in eCommerce, with a strong focus on CPG and DTC brands- Proven success in managing $20M+ in annual eCommerce revenue- Expert in Shopify, with a track record of building and optimizing high-converting online stores- Deep expertise in analytics, margin management, AOV optimization, and customer lifecycle strategy**Core Competencies**:- Strong systems thinking and ability to optimize complex ecommerce ecosystems- Advanced proficiency in ecommerce analytics tools (Google Analytics, Shopify Analytics, etc.)- Experience with A/B testing platforms, CRO tools, and conversion optimization- Knowledge of Amazon marketplace operations and growth strategies- Skilled in inventory management and demand forecasting**Leadership Qualities**:- Exceptional team leadership and cross-functional collaboration skills- Data-driven decision maker with strong analytical and problem-solving abilities- Entrepreneurial mindset with comfort in fast-paced, high-growth environments- Strategic thinker who can balance long-term vision with short-term execution**Benefits**:- Competitive Compensation: Salary and equity package commensurate with experience- Remote-First Culture: Work from anywhere with quarterly team gatherings- Health & Wellness: Comprehensive health, dental, and vision insurance- Professional Development: Annual learning budget and conference attendance- Product Perks: Unlimited access to our full product line- Growth Opportunity: Ground-floor opportunity in a rapidly scaling company with clear path to VP/C-level roles- Performance Bonuses: Quarterly bonuses tied to revenue and margin targets