Digital Marketing Specialist

Job ID:38200Location:Monterrey : Av David AlfaroPosition Category:MarketingPosition Type:Employee Regular**Who are LRQA?**LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training.While we’re proud of our heritage, it’s who we are today that really matters, because that’s what shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.**The next chapter for LRQA**The future is exciting and rapidly changing. New challenges and opportunities are arising all the time. We’re adapting to these challenges by expanding our portfolio of services and aiming to become the leading digitally enabled assurance provider.With solid expertise and heritage in our sector, coupled with well-timed accelerated investment and a leadership team that is fully committed to delivering our vision, LRQA’s next chapter is set to be an exciting, transformational period of growth. We’re well placed to build on everything we’ve done and further our ambitions for the future. At such an exciting time this is a great opportunity to be part of our next chapter. We are looking for talented people who will support us to build on our strengths and transform our business to be the best partner for our clients.**Role purpose**:The Digital Marketing Specialist will be responsible for:- Coordination and Execution of the digital marketing channels and tools to support growth-driving marketing plans and campaigns for LRQA in the Area, under direction of the Area Marketing Manager, Global Digital Marketing Manager and in line with Global Strategy and Global Marketing and Campaign Plans.- Continual improvement of digital marketing campaign channels and tools so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.**Key Responsibilities**:- In line with the global strategy and global marketing plans, manage, implement and update country-specific digital properties and assets, including websites, social media channels, marketing automation platform and interactive marketing tools, as well as other defined digital marketing channels within approved plans and targeted campaigns to increase LR brand awareness and generate leads within targeted product and service categories for growth to budget- In line with budgets, performance plans and strategies, ensure digital marketing campaign channels support a consistent LR brand look and feel globally and across the areas- Ensure digital marketing channels within campaigns utilise centrally developed and/or approved marketing content in line with LR Brand & Communications team and Global Digital Marketing Manager central guidance, appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation- Support digital marketing outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery- Use Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and other tools in line with training, best practice and Global direction to support the ability to provide provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning- As a member of the area marketing team and working with the Global Digital Marketing Manager, provide information, recommendations and innovative ideas for new digital marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable- Follow frameworks and guidance to help evaluate online and offline marketing initiatives, ROI and effectiveness.- Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas.- Encourage and support collaborative working across all colleagues and stakeholders.- Serve as the digital marketing expert and go-to resource in your region**Technical / Professional Qualifications / Requirements**:Degree level education in a marketing discipline with at least 3 years o